Interview With Peter Kent, Author of Search Engine Optimization For Dummies

Key points

* Local concept – people forget that their geographical location should be part of their keyword list. Stating where your business is based and which areas it covers will boost search engine rankings within a short space of time.

* Don't assume keywords. Do keyword research first to achieve a more focused SEO strategy and to remove abbreviations from your site.

* Target those communities who are talking about your product. Strike up a conversation with bloggers and forums and promote your site and services through them.

Source: http://www.wordtracker.com/academy/peter-kent