
August 8th, 2008, 06:17 AM
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Interview With Peter Kent, Author of Search Engine Optimization For Dummies
Key points
* Local concept – people forget that their geographical location should be part of their keyword list. Stating where your business is based and which areas it covers will boost search engine rankings within a short space of time.
* Don't assume keywords. Do keyword research first to achieve a more focused SEO strategy and to remove abbreviations from your site.
* Target those communities who are talking about your product. Strike up a conversation with bloggers and forums and promote your site and services through them.
Source: http://www.wordtracker.com/academy/peter-kent
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