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    How to Do SEO Without Modifying and Representing Client's Website


    Hi guys. I have a client who is probably very busy because he is unable to reply to my emails.

    This means that I am unable to do anything on his website (because he needs to approve anything that I plan to do on his website first) and I am also unable to represent his website in doing tasks outside of his website (ex. social media, etc.).

    Despite this he continues to employ me, probably expecting me to just monitor his website and make sure that it is up and running. But I was hired to be a SEO Specialist and that is what I plan to do despite the limitations.

    I am running out of ideas. So far I've only been commenting on some relevant blogs while dropping links to some of his pages. I know that this does not really have any direct SEO value but it is the only thing I can do that would not require his approval (because I act like a third person when commenting, not really representing his company name or his website).

    Do you have suggestions as to what other activities I can do? Note that I cannot represent his name or his website in these activities, and I also cannot do on-page SEO.

    Any feedback will be greatly appreciated. Yes, I know the solution to this is to actually make the client cooperate. But it is not an option at the moment.


    Sandy
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    If you can't do on-page seo, you are left with only one choice off-page seo. It seem obvious to me.
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    Originally Posted by c4cyber
    If you can't do on-page seo, you are left with only one choice off-page seo. It seem obvious to me.
    Yeah obviously it would have to be off-page. But what kind of off-page can you do when you can't represent the client or the client's website?
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    Originally Posted by Sandy2012
    Yeah obviously it would have to be off-page. But what kind of off-page can you do when you can't represent the client or the client's website?
    You have clients and you don't know what off page SEO consists of? Really? You'd be better off just getting that paycheck and monitor.
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    Nope, I didn't say I dunno what consists off-page SEO. I am merely running out of ideas on the type of off-page SEO that one can do that does not require you to claim affiliation with the website you're trying to promote.
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    The same situation I experienced with one of my US clients. I created on-page suggestion list and send to the clients for approval and I started all the off-page activities and after 3 months I got the approval of on-page changes. I did that and saw amazing result after doing that because many of the backlinks have been approved in 3 months and on-page boosts the ranking.
    I think you should also do the same.
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    Originally Posted by quantumit
    The same situation I experienced with one of my US clients. I created on-page suggestion list and send to the clients for approval and I started all the off-page activities and after 3 months I got the approval of on-page changes. I did that and saw amazing result after doing that because many of the backlinks have been approved in 3 months and on-page boosts the ranking.
    I think you should also do the same.
    Thanks! I wonder though what kind of off-page SEO tactics you were able to carry out that did not require your client's approval.

    I've so far done submission to niche directories / created business listings and much of it really is commenting on relevant blogs/articles while leaving nofollow links (which does not really provide direct SEO value but could be indirectly helpful). Admittedly I have less experience at (aggressive?) link building as we view it a risky practice (i.e. what may be acceptable today could be penalised by Google tomorrow).

    Still, like what c4cyber said, given the current situation the obvious way to go is off-page SEO. But I can't do outreach, infographics, or guest posting without having to represent the client's business. I wonder if there are other tactics I'm missing out though.
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    I'd just take his paycheck and then send him his first report showing how his positions and traffic has dropped - then when he sends you the inevitable email in caps asking what the hell has happened, you can just say "well, I did email but...." Other than just the off-page stuff that you are doing where you're not representing the business, your options are pretty limited. On the plus side it does give you some more time to write more content/prepare structured data etc. that might have a more significant impact when he finally does give you his approval.

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    Originally Posted by jonyose
    I'd just take his paycheck and then send him his first report showing how his positions and traffic has dropped - then when he sends you the inevitable email in caps asking what the hell has happened, you can just say "well, I did email but...." Other than just the off-page stuff that you are doing where you're not representing the business, your options are pretty limited. On the plus side it does give you some more time to write more content/prepare structured data etc. that might have a more significant impact when he finally does give you his approval.
    Thanks for the advice! I guess I should indeed go ahead and start working on the content slowly so that when the time comes and he finally approves, then I just need to do a massive roll out. Would probably even make the improvement more pronounced compared to gradual.

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