Hi All

Hi all,

Today I have completed my 1,100 post and 10 months. I understand that we have to evaluate about my self what I have learned from here.
When I think about that I realized many things I have learned from this forum.
In very small nutshell some thing I would like to describe here.

Why we do seo for any website just because of getting traffic mean high ranking in your website and getting income you from direct result of the website. Two kind of seo I know one is organic seo 2nd is paid solutions. For organic seo there are certain things we do for organic listing in search engines is called organic seo. But remember behind every successful seo campaign you need more patient hard work I think not only seo every sphere of life.

For organic seo we do two things

On page optimization
Off page optimization

But for start any seo campaign we do keywords research it most important thing for any seo campaign.

For this we use different kind of tools I suggest https://adwords.google.com/select/KeywordToolExternal
We have do KEI analysis by this we can know that what is our competitive keywords and what will have to do hard work for achieve rankings on specific keywords.

As tstolber mentioned his post about KEI

This gives you enough data to perform basic KEI or Keyword Effectiveness Index analysis.

This is done as follows

S = Number of Searches
C = Number of Competing pages

KEI = C / S

If there is 100,000 competing pages (a moderately competitive term) and 1000 searches then the value would be as follows

KEI = 100,000 / 1000 = 100

The closer the value is to 1 the better it is to target but be aware of the relative values.

For example a keyword with 10 competing pages and 10 searches per month would be

KEI = 10 / 10 = 1

whilst the KEI value is good it wouldn't be a good termt o target due to the low search volume. You need to use some common sense here.

KEI analysis can get quite complicated. My formula is more complicated. It takes into account ratios of various metrics and staged filters for competitiveness. It also takes into account PPC values a as measure of commercial competition.

Keyword research should always be done first, then build content afterwards.
That is not the whole picture though. You need to apply a common sense factor to the final selection process as many research and academic based search terms give a great KEI score but will never convert to sales.

This is probably exactly what you are seeing in Scenario 2. The KEI would suggest that The second term would be the best by a clear mile but if there is no competition that’s probably because its not a commercially targetable keyword.


There are some on page factor are following

1. Implementing search engine friendly design
As new_seo describe it…

a. Use CSS – The pages of the websites should ideally be made through CSS as such pages tend to be lighter and can be easily crawled and indexed by the search engines. The pages should not have any broken links or erroneous codes as they make them unfavorable to the search engines. The pages should be checked with online HTML checkers and page validators to ensure that they are free from errors or designing bugs.

b. W3C Validation – Validation of the website through the W3C validator at http://validator.w3.org/ will ensure that the page codes and elements are made according to the web standards and free from errors. This will ensure smoother and deeper crawling of the website pages by the search engine spiders.
c. Website Navigation – While creating the internal navigation structure of the websites, the following should be kept in mind.
•HTML Links – The links to the internal pages of the site should be made in the form of simple HTML Links. While flashy GIF, JPEG or Flash buttons can be visually appealing, but it makes crawling of the pages by the search engine spiders harder. Hence HTML links are the best way to create the internal navigation structure of the websites.

• Navigation Menu – The homepage of the websites should have a navigation menu bar placed at prominent locations, preferable above the fold near the top of the page, the left column and also at the footer. Links to main sections of the site should be placed at the top and the footer of the pages, while links to internal sections should be placed at the left navigation menu.

•Breadcrumb Navigation - If there are pages that are more than 2 levels deep from the homepage, then it is a good practice to use breadcrumb navigation on the pages. Breadcrumb navigation is good for both SEO and the usability of the site. Text based breadcrumb navigation will show the current location of a page within the site hierarchy and at the same time providing shortcut links to jump to previous pages without the need of pressing the “back” button on the browser. Breadcrumb navigation also helps the search engine spiders to deep crawl and index pages that are multiple levels deep, mainly the sub-category pages.


Example: A product page for a table lamp may have the breadcrumb navigation of “Home > Home Furnishings > Lighting > Table Lamps.

D. HTML Sitemap – The website should have an HTML sitemap which links to each and every page of the website. This is a very useful navigation tool for both the visitors as well as for the search engine spiders.

2. Proper Optimization of Title Tag ( use your main keywords in your title tag upto 70 character you may add your title tag after 70 character you can add you brand name also)

3. Header and Footer (For the main heading use <H1> and for sub headings you can use <H2>, <H3> etc, as per requirements.)

4. Easy Navigation of website

5. Strong interlinking is major role to play in on-page optimization.

6. Utilize the Alt tag, Anchor Text and Inbound links properly.

7. Quality and Relevant content.
CONTENT IS THE KING”. Yes, success of your site depends a lot on the content of your site. Before starting your website, you have to be sure about your content. From where you are going to get the content, very important thing that you have to decide. For that, you can do a research on the content of the other popular sites on that theme (new_seo)

8. Site map (Both XML and html)

9.Put appropriate alt tag.(add two or three keywords in alt tag remember it should not look like spam)

10. Avoid frames, flash Introduction or heavy designing website.

11. Add robot.txt if require

12. Check website canonical issue if exit sort out by 301 redirect

13. Dynamic page optimization

As Jagnet describe

a) Keep URL variables to a minimum
definitely no more than 3, and ideally just one variable in the URL query string. The more you have the more potential problems you'll get with crawling.

b) Maintain consistent URLs
If you do have more than one variable in the query string, make sure that they always appear in the same order. ?p=1&c=2 is seen as a different URL to ?c=2&p=1

c) Don't be lazy and repeat page elements
Make sure that the database has enough columns to store all the different page elements, eg title, meta description (if you're going to use it), h1 tag if you use it, etc.

All too often the script is designed only to store the page content, leaving the same titles etc across all pages. That's not a good thing.

d) Write the backend code properly
this applies whether or not you're using mod_rewrite (or Windows equivalent). Sanitize any input properly, and write decent error handling. If the variable isn't what's expected, or is but there's no corresponding row in the database, make sure that the page returns a 404 header, together with a "sorry, we couldn't find the page you were looking for" type message for the user.

All too often you come across sites where the only error handling is done by the server throwing it's metaphorical hands up in the air and throwing a fit, whilst telling the world details about your site you really don't want them to know.


Static URLs

it seems every time someone mentions optimizing dynamic pages, someone else pipes up with "static URLs" as if it's some golden panacea to well rank dynamic pages (see above). It's not.

Yes, it means you can get your keywords in the URL, but that's a very minor advantage, and won't directly bring you any visible benefits on competitive search terms. The main benefit would be from people linking to you with the URL itself as the anchor text. If these pages are unlikely to be linked to individually, you wouldn't get that benefit anyway.

The disadvantages are that you're going to have to invest time or money in recoding your pages, especially on a Windows server where implementing ISAPI Rewrite is not as easy as mod_rewrite on an Apache server.

It also means changing all your existing URLs, so you'll have to 301 redirect them and still experience disruption whilst the search engines index the changes. You'll also need to change all the internal links, which may or may not be a quick task depending on the size of the site.

If you're starting from scratch, then rewriting URLs to appear as static pages is something I would recommend, since it's easy to do at that stage. For an established site, it's not such an easy decision, and there are arguments for and against.


Conclusion
a dynamic page has as much opportunity to rank as a static page. Neither is better nor worse than the other. In many ways, on-page optimization of a dynamic site is easier if the back end is built with SEO in mind, since it forces you to consider, and give thought to, the individual page elements.

Off page factors

1. Link building with relevant website
Use your keywords in anchor tag. Not only one anchor tag use different anchor tag time to time. Use link bait for one way links.

2. Free Directory Submission add you website in relevant category

3. Article Submission
Title should be effective

4. Blogging
Add unique content for your user regarding.

5. Book marking Sites

Why you add your content in sb sites just because you need good traffic if you think you add your website is sb sites for Google ranking then it is not very worthy if you would like to improve your website ranking then its better get back links from relevant website. Now question is why we do seo our one point is we would like to improve our traffic of website. When we add our articles in any sb sites we get handsome traffic from their and digg is very popular and very good sb site.

6. Forum Signature
You may get some traffic from forums share you knowlegeal with specific topic ask your queries related to forums.

7. Blog Comments
Add your valuable comment in other website

8. Press Releases
Use for you company branding so add such kind of content which is reflects your business.

9. Classifieds
10. Social Networking (good traffic generate)
11. Viral Marketing,

12. Email Marketing

13. Ebook,

14. PPC get quick traffic


A good combination of on page and off page factors for SERPs

Start by reading some of the very useful information contained in the threads/articles below.
http://forums.seochat.com/seo-chat-faqs-64/seo-faqs-17418.html

http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization

http://www.seomoz.org/article/search-ranking-factors

http://forums.seochat.com/link-popularity-43/link-building-101t-124545.html

http://forums.seochat.com/search-engine-optimization-28/garythescubaguy-s-top-12-seo-tips-for-2008t-181167.html

http://forums.seochat.com/google-optimization-7/making-google-glue-184013.html


Some other issues are
Domain name -Don’t use your keywords in domain name always use easy and readable domain name.

Geo loc – how we get ranking in specific country?

Use geo loc tld for UK use co.uk, for India, co.in like that but very less effect
Hosting your company site in geo loc base iP is good point.
Get back links from geo loc based website is very strong points

Some other interested points are

Google Site link
This site is may harm your computer
Google local search
How we write effective content – write content user readable form.
Don’t create a sub domain with different URL because we may not get benefit of link juice.

Here I would like to mentioned One name is Egol he is man with superb knowledge of seo, good attitude, good thought, I never seen he use neg rep for any one.
Some other are also very good like lks has good analytical skill, Fathom is superb
gazzahk has good knowledge, jalaj has good temperament new_seo is also good ,pro_seo is good moderator, visio, jagnet are also good moderator and many names are very good.

I would name off everyone who has providing me good advice. List is very long, so finally I say thanks to every one for your opinion either god or bad.

One thing I would like to here mention for sort out the canonical issue if you have dedicated server then its very easy for Linux server you add your code in .htaccess server but if you work for client site and your client website is in IIS server and you have no dedicated server you can't access then there are following code which is you may add directly in your home page
For PHP.



For asp
Add the following code in index.asp


This code will redirect index.asp to www

Create new page name with default .asp and add



This code will redirect to non www to www.

I had solutions for asp,php but not for html page, but now I got completely solutions for html pages.

For apache server add following code in .htaccess file to redirect non www to www.



And to redirect www to non-www use following in .htaccess file



To redirect fro yourdomain.com/index.html to yourdomain.com/

RewriteEngine on
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /.*index\.html\ HTTP/
RewriteRule ^(.*)index\.html$ /$1 [R=301,L]

For widow redirect use following steps

1. Remove the non www host header from your main site
2. Create another "site" and assign it the non www host header
3. Create a permanent redirect for the dummy site to www.yourmaindomain.com

If you don't have access in system administrator by you own PC in that case you can request that your hosting provider do it for you. It is just five minutes job.

The other option is to buy ISAPI_Rewrite from Helicon Tech, installed rewrite component. It woks rewrite and redirect just Apache server.

One of my corporate website we targeted our services page with our industries related keywords we were well on those keywords those keywords are very competitive but we were not getting good traffic then we were started thinking on that we checked our services page content was good. We checked our client testimonial, case studies, contact us and request a quote, every thing were fine but not good traffic before some days I got a articles I think posted by pro_seo or some one else that use long tail keywords for this use Google analytics, I started work on that I found some long tails keywords were in 2nd and 3rd page from articles pages but still get good unique visitors then we targeted those keywords is very easy than corporate keywords now we are getting handsome traffic from those keywords from articles pages.

Meta tag

Use keywords in URL

Keyword density

SEO tools

PR

All are doesn’t help in your SERps

I'm new here, so maybe these threads don't normally get responses, but thanks. That was a nice summary.

Dude you rock... i guess this thread should be on the sticky section

Great information..

I have seen many post here people always ask about article submission.
I have seen people always publish in this forum their website articles after some time forums.seo.chat rank in that keywords those targeted for articles pages.
So my conclusion is write a articles for your website not for articles submission website.
Write something which is really funny, informative, understanding, educational related to your services.

Then submitted it digg, reddit, stumbleupon by this you get the chance to attract traffic and one way links. Have a feed that they can subscribe to or an email notification system to let them know when you have new content feed burner is good one.

You have to expend your time to writing good articles you have to focus is on quality not just getting pages up on the site.
ok but you should be an option like feed, rating subscription, book marking, add comment option etc print this page.

Hi all,

I always think what is more valuable thing for ranking link building or link bait regarding our company wealth? For link building I just send link title and link description to our link builders and they start link building they go for reciprocal, three-way and one way for one way they do directory submissions (not very effective), for reciprocal they see only link page PR (I know it doesn’t matter for ranking), out going links and relevancy and for three way they use others website their directory/ websites (this is most dangerous links for others link back purposes).

We all of know for link bait we need good content good research for find out the things those are rarely available on related services.

By link building which I mentioned above we get good result on short period of time but it may not survive for long time when our link builders leave link building because links have been removed by others webmaster.

But if we go for link bait it is time taken job it need good strategy, well planning and also depends on gathers various information. But if we get links by using link bait and rank on behalf of this then we never sleep on raking.

Link building is cheapest method than link bait.

But again I will say we need back links from link bait. If you work for any SEO client for six months you client website rank well till six months because you link builders have been working on that, but when your contract will be finished that website will loose their ranking just because of links will be removed by other link builders. For short time you get good profit by your SEO clients but not for the long times because you need more reference for clients

But if you use link bait for any client ok you may get very high profit for a single client but time strategy will give you long time benefit. When you completed you will complete with this client then it may be possible they come aging for SEO maintenance but I am sure you we get good references.

I am expecting your thoughts……

Regards

wow... that looks great... thanks

Oh man you dug the grave

what ???