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Nov 15th, 2012, 10:17 AM
Does it cancel a link by making it reciprocal?
We've a link on a good, PR4 well established site and it's one way. I would however like to invite the owner of this site to write a guest post for us - not for any other reason than I am passionate about his core subject and it would work for our audience. Naturally it would only be polite to link his post back to his site.
1. If we linked his post back would that then cancel out the good link we have on his ?
2. Do reciprocal links have any value at all in Google?
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