I've been helping a friend build a new WP site (only a month or so old), we haven't really touched the links yet (apart from a couple of stumbleupon's and similar) and the home page is a Page Rank 4.
Yes I know domain authority is key rather than PR, but our own, very comprehensive site with large amounts of links is only a PR2 - I just can't make sense of it.
Does it ever make sense? I know it doesn't really matter (unless we were pitching for links) but it does seem a little illogical....







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