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    Advice on SEO needed


    Hi All,

    In need of some general advice. Ive been talking to alot of SEO companiew lately about taking on my website and promoting it back to where it used to be. The only downside is that i really cannot afford the fees at present. Im being quoted by nearly every company 1500 a month which is way outside my budget, especially with a new born baby!

    I have been doing some of the work myself over the past few years so not a complete novice but wanted to confirm my ideas with you guys if possible.

    I currently have a de-valuation by google for certain keywords which i am working to put right but im being told i need to do it by removing links but also build new stong reputable links. Not a problem doing both. Over the past year i have been doing alot of research on my competitors and have a vast list of links that point to all of my competitors. I am thinking of taking this list of links and doing my best to get links from the same domains that link to my top competitors? is this a good practice to follow or and i starting off in the workng direction?

    any help you have would be much appreciated.
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    It is a smart move to follow what your comptetors are doing.
    However the drop can be caused by the latest Google updates, and you can ask google to reconsider your site..
    If you have a "white hat" site I would send a Reconsideration request to Google.If you have any "black hat" on your site I would try to remove it befor sending the Reconsideration request
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    What would you budget be if you was to hire someone for SEO? It might be worth your asking some of the top members here if they can help you for a price you can afford. I could fit in some time for you also so feel free to drop me a PM if you like.

    Back to your questions about link building:
    Yes that's partly correct what you have been told about getting rankings back for keywords which you have built bad links for. You will need to remove the bad links you can and start to build some quality natural looking links. And then once you have done all that you possible can to get your site back within the google guidelines and looking more natural you will want to submit a reconsideration request via google WMT.

    For your question about getting competitor links. There is nothing wrong with doing that but simply building the same links as those above you is very unlikely to get you ranking above them because their links would hold a little more weight due to being old then yours.

    So as well as getting competitor links you will want to build other highly authoritative links which will out do those of your competitors. For example say your competitors have links on the BBC website, you could also work to get such links as well as getting links on other authoritative new/tv sites like ITV etc
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    Hi nathanielb,

    At the moment my main focus is about ensuring that my link building doesnt do anymore damage to my website. This is why i am thinking of going by the same websites as my competitors. I agree that the age of the links will have an bearing on the ranking of my site but i think its defiantely time to keep things stable and consistent and not go off doing my own thing. Once i am back up and running then defianetly look to outdo my competitors. By this point i may have the budget to allow for a proper campaign to be done.

    Just mentioned to my wife about a budget for the site. hmmmmm didnt get a good response. Have to agree with her at present that the baby comes first before the website.

    Appreciate your help on this. Will start getting a list together and seeing what i can get listed. Believe i have over 10,000 links to consider. What would be a 'Natural' growth of links and what sites should i look for? Directories? Articles? forums? or just general website where a 'resources' page may be available to add your site to?

    cheers
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    Originally Posted by wilkesy
    Once i am back up and running then defianetly look to outdo my competitors. By this point i may have the budget to allow for a proper campaign to be done.
    Not saying you approach is wrong, but you know the saying "you have to spend a little to make a little" well that stands for online stores too!

    Fair enough you can't afford to pay for an seo at this time, but as long as you stick around here and learn from the right people (the guys here with a good rep who offer quality advice, not just random people that have no rep (rep is the numbers and colour to the right of everyone's post)), then you should be able to seo the site yourself as long as your able to put the time in and willing to learn what you need to learn not what you want to here!

    Originally Posted by wilkesy
    Just mentioned to my wife about a budget for the site. hmmmmm didnt get a good response. Have to agree with her at present that the baby comes first before the website.
    Yes quite right, family - especially babies - should come first, but as I said above, you need to spend money to make money! And if your website is meant to be your main source of income you will need to spend all the extra time and money you have getting your site back in good standing order with google to rank well again.

    Originally Posted by wilkesy
    Appreciate your help on this. Will start getting a list together and seeing what i can get listed. Believe i have over 10,000 links to consider. What would be a 'Natural' growth of links and what sites should i look for? Directories? Articles? forums? or just general website where a 'resources' page may be available to add your site to?

    cheers
    Your competitors may well have over 10k links, but I can guaranty that they aint all authoritative links which are worth you getting!

    You need to workout which links pass on authority (that's authority not toolbar PR). I tend to use mozrank to help me work out which links are good as well as other on page factors such as being relevant, who links to them and who else they link to.

    Simply submitting your site to thousands of directories is not what we in the seo world call quality links (or at least those that know what quality link building really is).

    All these random lists of:
    directories
    bookmarks
    forums
    article sites
    blog comments
    and so, are not what is classed as quality links, those are simply links that you build to help keep your link profile fresh and natural looking (or at least the articles and directories are, but only from quality sites, niche sites, local sites and so on).

    So in short simply submitting to all the directories, spamming the same forums, blogs and bookmarks as your competitors is not going to help you become more authoritative.

    You need to build quality links like I such as those from well know news, tv, pr, information, guide sites and so on. If you have a search on here you should find a thread (I think it might be a sticky) which has some great tips from other members on how they find and gain quality links. But you can also search for [quality link building] and other terms to find ways to build quality links, not just spam forums, blogs, directories and bookmarks etc etc.
    Last edited by NathanielB; Apr 27th, 2012 at 10:36 AM.
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    Hi Danny,

    Thanks for the advice. hopefully by combining the strengths of all of my competitors (I have taken all links from the top 20 for keyword specific searches) then i can get my site back to where it should be. Even just by doing the links this way i jope i should be able to combine all the strengths of the sites into mine and out perform all of them.

    I have started doing both actions at present. I am trying to get bad links removed aswell as doing some of the easy hits from my huuuuuge list of links that my competitors have. Hopefully combining the 2 will start having an impact soon.

    have to see how it goes.

    Many thanks to everyone.

    Paul
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    Hi All,

    Just thought id do a quick update.

    I have spent many late hours over the past few days analysing the links coming into my website. I am using SEOTools for excel (which i believe is fantastic!) and SEOMoz authority figures to determine what websites are good and the ones which have no input. Ive initially done the analysis using google and looking at just the PR and number of indexed pages. Ive done it this way as from what im readng google has not only stripped page rank but all de-indexed worthless websites. Once i have the google figures ive then got the SEOMoz domain authority figures for each linking website. I believe i have found the problem.

    I started by downloading all of the links through the google webmaster tools as suggested in the email from google themselves. Ive done the above analysis and i have between 15% and 20% of my links showing no page range and no indexed pages for that particular domain. i can only assume that this is too high.

    Also from looking at the individual sites they are all either directories or blog comments or blogs that have 5-10 articles on them. The advantage is that all of these submissions have dates and from what i can see they are all from 2010 or before, most probably when this was the main stream way of getting links.

    Im going to see about getting these removed and also go forward with obtaining links that link to my competitors. hopefully doing both together will really make a difference.

    Many thanks

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