Sometimes I read too much info on a topic and get run down with all the options. I have a page that ranks for a keyword but that keyword now has too many people coming to the site trying to track stolen or lost cell phones instead of tracking business assets and serial numbers. I found some alternate keywords but am unsure of the best way to use these keywords to sell the same product.
Basically the current page is devoted to selling asset tracking software, it is well optimized for the current keyword and ranks high, but like I said bad visitors. Whats the best way to utilize the new keywords?
- New page using the keywords? The downside to this might be that it gives 2 separate names to the same product.
- New page linking to the old one using the keywords? Maybe making a blog post on the site talking about the software and using internal links with the keyword as the anchor text pointing the current page.
What's your opinion?