What an SEO Can Learn from History

[jamespayne]

Whether you call yourself an SEO, SEM, inbound marketer, online marketing specialist, or any one of a number of terms, your ultimate goal is the same: increasing sales or conversions for your clients. To do this, you need to bring a host of skill sets to bear. Sometimes, the skills of a historian come in [...]
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[tstolber]

Nice Post James

It is very important in any industry to be aware of what has happened in the past, how it affected things and how the industry reacted.

I often advocate in SEO (or what ever it ares to call its self today) that the nature of the search industry is to change to provide better results for its users and avoid people back engineering search algorithms. Therefore, what worked last year is old news (or history). This is one of the main reasons that there isn't a well established qualification of particular certificate that says you can do SEO.

To me, SEO is as much a skill set as it is a mind set.

[NewDelhiSEO]

Hi tstolber,
I liked your thoughts on SEO and History. Since its all about dealing with change, I got this quick crazy idea.
May be we should start recommending "Who Moved my Cheese?" as a handbook for SEO. What say?

[tstolber]

Thanks. Are you trying to coin a term? "Who moved my Cheese?" - its certainly relevant!

[NewDelhiSEO]

Nah. Its one of the #1 best sellers in self help category. A tiny book that teaches you how to deal with change. I loved it when I read it first. I was in school then. It has had spoofs "I moved you cheese" which is hilarious. Do read it.

[tstolber]

Lol, OK, I hadn't heard of that one - I will look it up! Cheers

....... Where is my cheese?
....... I want more cheese?
....... I ate all my cheese, please may I have some more?