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  1. Senior Member
    SEO Chat Adventurer (500 - 999 posts)

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    What an SEO Can Learn from History


    Whether you call yourself an SEO, SEM, inbound marketer, online marketing specialist, or any one of a number of terms, your ultimate goal is the same: increasing sales or conversions for your clients. To do this, you need to bring a host of skill sets to bear. Sometimes, the skills of a historian come in [...]
    The post What an SEO Can Learn from History appeared first on SEO Chat.


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    Comments on this post

    • tstolber agrees : Nice Post
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  3. SEO Consultant
    SEO Chat Genius (4000 - 4499 posts)

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    Nice Post James

    It is very important in any industry to be aware of what has happened in the past, how it affected things and how the industry reacted.

    I often advocate in SEO (or what ever it ares to call its self today) that the nature of the search industry is to change to provide better results for its users and avoid people back engineering search algorithms. Therefore, what worked last year is old news (or history). This is one of the main reasons that there isn't a well established qualification of particular certificate that says you can do SEO.

    To me, SEO is as much a skill set as it is a mind set.

    Comments on this post

    • NewDelhiSEO agrees : Mindset, yeah.
  4. #3
  5. the mango demon
    SEO Chat Adventurer (500 - 999 posts)

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    Hi tstolber,
    I liked your thoughts on SEO and History. Since its all about dealing with change, I got this quick crazy idea.
    May be we should start recommending "Who Moved my Cheese?" as a handbook for SEO. What say?
    SEO Professionals in NewDelhi It is different. Don't believe me? Go check yourself.
  6. #4
  7. SEO Consultant
    SEO Chat Genius (4000 - 4499 posts)

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    Thanks. Are you trying to coin a term? "Who moved my Cheese?" - its certainly relevant!
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  9. the mango demon
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    Nah. Its one of the #1 best sellers in self help category. A tiny book that teaches you how to deal with change. I loved it when I read it first. I was in school then. It has had spoofs "I moved you cheese" which is hilarious. Do read it.
  10. #6
  11. SEO Consultant
    SEO Chat Genius (4000 - 4499 posts)

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    Lol, OK, I hadn't heard of that one - I will look it up! Cheers

    ....... Where is my cheese?
    ....... I want more cheese?
    ....... I ate all my cheese, please may I have some more?
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  13. B afraid.. B very afraid!
    SEO Chat Mastermind (5000+ posts)

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    Over the last 10 years of SEO, there is one lesson that everyone should have learned by now. Many SEOs of old (the black hats) are gone along with the struggling SEOs of today (the gray hats) losing ground to Panda, Penguin, Hummingbird, etc. That one primary lesson? Google always wins.

    SEO of today has to do with excellence of product (content) coupled to dominance of recommendations (backlinks) for that product (content). There are few ways to manipulate Google results today. Lesson learned: Produce content that is perceived as better than any others in the niche and ensure that other relevant trusted sites link to that content. SEO history is teaching us that, in SEO, that superior content coupled to a superior backlink profile is the ONLY winning combination.
    Last edited by SEO_AM; Oct 24th, 2014 at 07:45 PM.

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