Advertising-based publishing is largely a crap shoot. It may end up being a wild success, but it is much more likely that it will be a very marginal success. If you want to take your site from the marginal category to the wild, then you are going to have to figure out what your readers want. After all, all of your profits in publishing will be based on how many views you get. Without readers, there can be no views.

Read the full article here: Using Analytics to Understand Your Readers

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