1. Rebel Without a Clue
    SEO Chat Discoverer (100 - 499 posts)

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    Cheshire, UK
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    Is key word density now irrelevant?

    Once a year, when my seasonal business quietens down for winter, I get a chance to review our SEO and look next at what we need to
    do to keep rankings. I'm trying to update myself on a year's developments and have spotted somewhere along the line a hint that key
    word density is no longer relevant (or as relevant) ?

    We pretty much write for our users (in fairly copious quantities) and use title text and urls wisely, but if keyword density is of lesser importance, how do the search engines decide what a page is about? Or is this spread more evenly over a large number of factors?

    Apologies in advance if there's a post answering exactly these questions, no doubt I'll trip right over it as soon as I've pressed the post button :-)

    Comments on this post

    • saifullah agrees : keyword density still plays important role for on page optimization factors.
  2. #2
  3. B afraid.. B very afraid!
    SEO Chat Mastermind (5000+ posts)

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    This has been answered time and again for YEARS and YEARS. Keyword density is irrelevant unless you are keyword stuffing (spam). Write for your audience. Google's robots can determine what a page is about and will use synonyms, plurals, singular, etc. almost as good as a human reader to know what a page is about.

    Comments on this post

    • stephan.tyler11 agrees
    • PeterWilis agrees
    • majali agrees
  4. #3
  5. rod@missionop.com
    SEO Chat Mastermind (5000+ posts)

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    KWD has never ever been a factor. You get points for a keyword in your title, in your page header inurl in the body content and maybe even in your code you dont get extra points for adding those all up and simply dividing that number by everything not about the keyword.

    A dumbass vision of someone that know nothing about SEO but can get people to believe anything.

    Comments on this post

    • ClickyB agrees
  6. #4
  7. Super Moderator
    SEO Chat Mastermind (5000+ posts)

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    Originally Posted by DrewHolmes
    KWD is useless and sometimes harmful if it lacks relevancy and quality to it. Yes, KWD is not as effective as it was before and I think what Google wants to see now is interaction from real people. Relevancy and quality is two major factors one must consider, not just key word density.
    So you're saying it's useless? Or are you saying it's "useless if it lacks and quality to it"? Because that's another way of saying it's only useless if it's 'relevant' and 'lacks quality'... and that's not right at all.

    How could non-relevant kw density matter to your seo? We're (obviously) talking about keywords, so of course they're going to be 'relevant'.

    What's your definition of content that 'lacks quality'? "Quality" is subjective...

    For the sake of argument, let's assume it's good quality and that the kw's are relevant... You're therefore saying it is useful (ie: not useless)... This is incorrect.

    In fact you say "Relevancy and quality is two major factors one must consider, not just key word density" thus inferring that kw density is a(nother) major factor!

    KW density is NOT important... Read Fathom's post: Having the KW in all the right places IS important. Having it make up x% of the content in those places IS NOT.

    Comments on this post

    • fathom agrees : eventually they will start believng us.
    • supergavin agrees
    • JohnAimit agrees : KW never has been a G ranking factor. Do we need a silver bullet to kill this myth?
    "The quality of the visitor is more important than the volume..." (Egol 22nd Feb 2008)
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