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    Creating Brand Awareness with the Four Cs


    If potential customers aren't aware of your brand, you're not going to make much money, even if you're selling the most wonderful product in the world. You can fix this problem, however, by working on the four Cs of brand awareness: clarity, creativity, consistency, and cohesiveness.


    Read the full article here: Creating Brand Awareness with the Four Cs

    For more discussion go here: Blog Article Discussion

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    Brand is not only a logo, but itís a consistent identity, a representation of a set of values and a way to attract new clients and retain existing ones.

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