I recently wrote an article about the various SEO-related mistakes that can cost your site its position in the search engine results pages (SERPs), to say nothing of traffic and conversions. Frankly, there are enough of these to fill a book, so I’m writing a second article on the subject.
Well-researched and there are so many useful takeaways for publishers & marketers. I would like to add two more points here:
1) Ineffective link building strategy – which focuses more on homepage rather than inner pages.
And while linking, using the same anchor text again and again is also a very common mistake. Penguin update made it even more important to use diversified anchor text for building links.
2) Stuffing your content with keywords. Putting your targeted/primary keywords in your page is not a wrong practice, but using it too many times in your content definitely is. Your keywords should look natural and should be placed strategically. Your copy should be reader-centric rather than SEO-centric.