#1
  1. No Profile Picture
    Banned
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Oct 2003
    Location
    Davie, FL
    Posts
    67
    Rep Power
    0

    Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes


    Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes

    In this article I will show affiliate managers the mistakes they should avoid if they want to build a successful affiliate program. I felt compelled to write this article after seeing the same mistakes made by most of the hundreds of affiliate programs I have joined since I started promoting them in 1997. I have made a nice living from affiliate programs over the years, so I know a thing or two about them. I would dearly love to make more money with affiliate programs, but affiliate managers don't make it easy for us affiliates. So hopefully this article will do a bit for the cause.

    Discuss the article in this thread. You can read the article here .
  2. #2
  3. Contributing User
    SEO Chat Genius (4000 - 4499 posts)

    Join Date
    May 2003
    Location
    Brighton
    Posts
    4,103
    Rep Power
    22
    Well this article seems to be written from an affiliates point of view that thinks that companies should only rely on affiliate traffic. I dont think a company would last very long just focusing on their affiliates and their affiliate programs. The reason companies dont support their affiliates is because they dont have to. I'm sure the backlinks from an affiliates site is worth more to them than any affiliate commission. Thats why most companies setup affiliate programs. Cheaper than a PPC campaign and you receive countless backlinks. Look at travelocity.com they have over 303,844 backlinks on alltheweb. Have they payed comission to even a quarter of those affiliates?? I doubt it. But the backlinks count ;)

    Most companies continue to promote themselves because they HAVE to. I would let my profit margin depend on my affiliates because seriously 80% add the link and never promote it. How can a company keep tabs on their affiliates and at the same time keep their business running? They cant. Let the affiliates that want to work and make money do so the rest just fade away after awhile. The ones that are left that truely work aren't worth the resources or investment to improve the program.

    So tell your marketing director to fire the search engine optimization firm and advertising department, and redirect the resources to paying your affiliates a higher commission rate.
    LOL I think I hear another company closing it's doors for the last time.

    How can a company survive without advertisment??? It's cant. It's like telling a company "Yes you can sell to the public but no one can know about you". Focusing 100% on an affiliate program is foolish and a waste of money. I believe in setting them up but ONLY for the backlinks.

    my 3 cents

    -PK
  4. #3
  5. Contributing User
    SEO Chat Super Hero (2500 - 2999 posts)

    Join Date
    Apr 2003
    Location
    New York, USA
    Posts
    2,636
    Rep Power
    18
    Why 3 cents?

    And I doubt the author really meant to focus on affiliate marketing 100%. As you said, this article is about affiliate marketing. But it is just one peice of Web marketing (SEM, SEO, Affiliate, Email, Banners and much much more).
  6. #4
  7. Contributing User
    SEO Chat Genius (4000 - 4499 posts)

    Join Date
    May 2003
    Location
    Brighton
    Posts
    4,103
    Rep Power
    22
    Yes i understand that, but comments like:

    So tell your marketing director to fire the search engine optimization firm and advertising department, and redirect the resources to paying your affiliates a higher commission rate.
    Made is sway towards just using affiliate programs. I think this article would have been more helpful if it explained how affiliate programs coexist with other campaigns. How you need all of these to be successful and not just one.

    The article is well written but abit biased towards a certain campaign aka affiliate programs while dismissing others.

    3 cents because he gained a commission

    -PK
  8. #5
  9. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Mar 2003
    Posts
    437
    Rep Power
    17
    obviously this guy that wrote the article isn't an affiliate with DarkBlue.com..

    if he was then he would have nothing to complain about..
  10. #6
  11. King of da Wackos
    SEO Chat Adventurer (500 - 999 posts)

    Join Date
    Jan 2003
    Location
    Planet Zeekois
    Posts
    680
    Rep Power
    17
    This looks like an Amazon affiliate. Amazon gives us all five of the mistakes.

    ::1. Competing With Your Affiliates.

    Look at the Google listings. Amazon's #1 in everything.

    ::2. Not Providing Your Affiliates With Useful, Real-Time Statistics.

    Saturday, reports were late, like over a day late.

    :::3. Not Compensating Your Affiliates Fairly For Their Hard Work.

    Amazon does nothing to fight scumware, basically giving them some of our earnings instead. There's a lot of programs that pay more. We just use them because every one has hurd about them.

    ::4. Not Providing Enough Fresh Promotional Creatives.

    Looks like a kid made Amazon's logos.

    ::5. Not Providing Fast, Quality Support For Your Affiliates.

    Amazon says they will be in contact with us when the reports are day. they didn't post a single announcement. They look like it never happend.
  12. #7
  13. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2003
    Location
    Florida
    Posts
    6
    Rep Power
    0

    Former Amazon Affiliate


    I agree. The problem with Amazon is that they try to do everything and end up doing everything wrong.

    Oh EBAY has auctions, so do we.

    Oh Yahoo has stores, so do we.

    Oh Best Buy sells electronics, so do we.

    I remember when AMAZON used to be an online bookstore
    that had every little book title...

    Now they do not carry many of my favorite books
    and suck at everything else.

    So anything from AMAZON has to be poor quality.

    A "jack or all trades" is a master of none!
  14. #8
  15. Contributing User
    SEO Chat Genius (4000 - 4499 posts)

    Join Date
    May 2003
    Location
    Brighton
    Posts
    4,103
    Rep Power
    22
    Most likely doesn't exist anymore. This thread is about 6 months old
    -PK

Similar Threads

  1. affiliate program for my site
    By nomoreweb in forum Affiliate Marketing
    Replies: 19
    Last Post: Nov 22nd, 2004, 08:50 AM
  2. Canned affiliate program
    By seo guy in forum Affiliate Marketing
    Replies: 6
    Last Post: Apr 15th, 2004, 04:43 PM
  3. affiliate program & self-replicating sites
    By Juggernautstar in forum Google Optimization
    Replies: 4
    Last Post: Oct 1st, 2003, 05:41 PM
  4. need your suggest about affiliate program
    By WebFreeTrade in forum Affiliate Marketing
    Replies: 1
    Last Post: Sep 15th, 2003, 01:36 AM
  5. Will this method for my affiliate program help ranking
    By WangYue in forum Google Optimization
    Replies: 1
    Last Post: Jun 7th, 2003, 12:53 AM

IMN logo majestic logo threadwatch logo seochat tools logo