Is Findwhat worth it?

Please let me know.

I do PPC with Overture, Google and Looksmart (to get on MSN).
Is findwhat worth the initial $25.

I'm a little undecided at the moment - it brings a reasonable amount of traffic, but it doesn't seem to convert as well as google adwords traffic does... worth a try, certainly cheaper than overture etc.

GoClick.com is another one that's on par with findwhat.com - if you have a low budget, then I'd probably focus more on google adwords, but if you have a bit to experiment with, they're worth a shot (I probably prefer goclick just over findwhat, but they are both pretty similar).

Of course it all depends what industry you're in... I've read things that say google is more expensive than overture (in general), but for my industry the prices in overture (even to get in the top 15 or so) is crazy.

my experience with findwhat is you can drive a lot of traffic quickly but the conversion rates are awful compared to google and overture. while the cpc rates are cheaper on findwhat, the volume of traffic you can receive, at least in my experience, makes it very expensive. stick with overture and google. stay away from findwhat.