A9.com Personalized Search - Amazon's Smart Alternative to Search

Been spending a little time over at A9 search engine, testing out various search for books, random keyphrases, operators, the works. Wanted to test it out and see if all the things that it boosted would set it apart from other engines were true. Such as the quote below:



Personalize how?

Based on my amazon account and the searches I have done over the week, Amazon has been increasing better at targeting some of the things I might be interested, but at the same time not even close. The normal searches consist of some normal search results as you see in Google (it supplies primary results), with a mix of amazon product listings (obviously to see products).
Yet, I decided to do some quick searches to see how fast Amazon would pick up the books I wanted. Would it give me a product listing in Amazon for the book I wanted or Google Results, how did Google compare?

Searches (all books with simple to more complex titles):
On the Road
- Before: Second Page - Later (3 days): #1 result - Google: #1 (Amazon)
100 Years of Solitude
- Before: #1 - Later: #1 - Google: #1 (Amazon)
The Tin Drum
- Before: no listing - Later: Third Page - Google: no amazon listing
Left Behind
- Before: #6-7 - Later: #6-7 - Google: #6-7 (Amazon)
Brothers of Karamazov
- Before: #11 - Later: #11 - Google: #11 (Amazon)

So while the quick test was interesting, especially the changes in results after doing multiple searches over the week. It seems that for the most part, Google does just a good of job as A9 search engine, but doesn't have the site information boxes that pop out in the results.

I think though to get the full use of the A9 search engine, it must be used regularly as you would use Google, MSN, or Yahoo for searching the web, so that it can pair up your personal information up with your search history. I don't know its capability of detecting whether "On the Road" is actually "on - the - road", or the book "On The Road".
However searches with more specific titles, were not so much better either.

Will I be hooked into using it more often? Probably not, but it does have some cool features.

Anyone else used A9, even once or twice, multiple times?