March 21st, 2008, 01:28 PM
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Wearing Many Hats
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Join Date: Oct 2007
Posts: 187
Time spent in forums: 2 Days 11 h 32 m 29 sec
Reputation Power: 2
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Quote: | Originally Posted by richardanthonyj As for PPC:
We got a lot of click fraud. If using a major search engine's ppc, avoid using keywords that you have to pay in excess of £1.00/ $1.60 for. Web designers keyword spam their sites with a view to adding in ppc ads, then link heavily to the site/ even pay people to click through on them (at about $0.01 per click). We'd find that with campaigns set in certain ways, we'd get high click throughs very quickly, but rarely any sales whatsoever. Organic growth and ranking in the search engines however, brought massive increases in calls, emails and sales. We also didn't get a drop-off in sales when we cancelled our ppc advertising campaign (in fact we didn't evern realise it had ended until a month later!) If using a search engine's ppc campaign, trun off preferences that allow your ad to be displayed on other people's websites, that way there's no incentives for them...
Rgds
Richard |
From your own experience, you discourage the use of PPC. But did you spend the time optimizing it correctly? SEO skills can just as easily be applied to Adwords, Yahoo, MSN Ad Center, etc... If you're smart about it, you can gain quality traffic for mere pennies.
As for content campaigns: Yes, click fraud has stirred up controversy, and everyone is afraid to build campaigns for content. (Google is working very hard to cut this down in order to offer a better product and make more money, and anyone serious about earning with adsense is deathly afraid of click fraud themselves!) After much use, tweaking, and analyzing I find that content Ads are a powerful source of advertising. It's one thing paying a few pounds per click on a sponsored ad, another to pay far less to have some one follow another site that may have already filtered out the buyers from the browsers. I feel that content ads offer a more targeted click through, someone that is on a site pertaining to what you are selling, but have yet to find exactly what they want. Once they see an optimized ad offering exactly what they want, it's a much easier conversion than a sponsored/organic listing among many other sponsored listings of which they may look at every single one but only buying from 1. This contributes to higher bounce as well as less sales.
Don't knock something just because it doesn't work for you. There are many people on this forum that have made a fortune using both sponsored and organic listings.
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Last edited by THE BERG : March 21st, 2008 at 01:32 PM.
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