Overture is bleeding me.

Is there a better ppc company?

I am tops in a few catagories and my click
though rate is very low. But I am losing some
serious cash paying for the number click thrus.

Plus there is the problem I can't be included
in a users search screen (with my paid listing)
unless they type the word "adult" or "xxx".

I am working on a gay movie site. Adult of course.

Does overture allow ads for adult content? I am pretty sure that Google does not

you can have adult ads on google or overture.

if your words are too expensive try google adwords instead and or use more targeted words.

usually it is also better to rank below the first position (as the clicks are more prequalified AND cheaper).