July 5th, 2004, 09:11 PM
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search-engines-web.com
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Join Date: Jun 2003
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ePromotion - the Next Universal Business Strategy
* * * ePromotion * * *
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Not knowing if We - or others at the same time came up with the now-classic phrase
Search Engine Optimization
Here is a proposal to establish a universal term that will reflect the new competative trend in Advertising over the Internet
 The intense competition to publicize products and services, along with popularity of MICRO-sites to enhance hard-copy or traditional Media advertising campaigns...
coupled with the universality and EVOLUTION of the Internet as a instant gratication information source...
added to that - the extreme evolution of technology used to retrieve and display information at blink-of-an-eye speed....
along with the probable CONSOLIDATION OF SEO & SEM firms into giant affluent Advertising agencies...
Will prompt an entire promotion package called ePromotion.
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As it stands now-
INTERNET MARKETING | SEARCH ENGINE OPTIMIZATION
are two catagories with a mutual gray area
WEB SITE (WEBSITE) PROMOTION does not include Online Yellow page advertising for Businesses that are not promoting Web sites - but promoting a location eg. the Google and Yahoo Local listings that come up BEFORE the SERPs - or some online Yellow Pages
SEARCH ENGINE MARKETING & E-Mail (EMAIL) MARKETING comes under Internet Marketing but Not necessarity Search Engine Optimization, and not necessarily Web site Promotion.
The increasing Hi-Tech of Search Engines in a quest for Extreme Relevancy -along with increasing costs involved in major SEO / SEM campaigns will justifly tradional Large Successful Advertising Agencies incorporating successful SEO/SEM companies as part of their corporation - as opposed to outsourcing.
Future Clients will find that Traditional Media Advertising - Hard Copy Advertising will be extremely , scientifically - fine-tuned even more-so than the present.
That will remain Traditional Promotion.
The ePromotion departments will find it necessary to incorporate ALL of the above "programs" into Virtual Marketing initiatives.
It will also bring about evolved techologies - that will only be affordable initially by the very affluent Ad Agencies - thus prompting the trend to be an ALL-IN-ONE Source for a company's publicity initiatives
ePromotion will incorporate Public Relations, adding even more impact to a complete, highly competative and hi-tech solution for Large companies - that will eventually dwindle down to the norms for SMBs.
this is a duplicate posted the same time on another forums - but posted here due to increased formating options to enhance visual communication
Last edited by -search-engines-web : July 5th, 2004 at 09:13 PM.
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