Banners VS targetted traffic for new product?

Hiya,

I have a client that wants to promote a new lighting product on the internet. Its a remote controlled light dimmer attachment for a standard light fitting that works using a standard TV remote control. It retails for around £10 and we reckon it'll sell if people get to know about it!

It obviously needs targeted traffic but as its a unique product, people arent searching for it on the search engines. I've thought about untargetted traffic from banners and popups etc, but not sure of the best places to buy space on web sites for ad banners or popups and obviously dont want to get ripped off!

Does any one have any experience with banners and popups or similar? Also email harvesters - are they worth it and / or legal to pull random email addresses and spam them?? Maybe you could share your experiences if you have been in a similar situation?

Many Thanks.

Andy Fox

From my little experience, if you don't need your campaing running yesterday, you should try Adwords (even Adsense) for three or four weeks with a small/limited budget.
Obviously nobody will search for a innovative/unknown product but there is a lot of related keywords for your products: "home light control", "interruptor", "Home Control Kit", "domotics", "home devices" or anyone else (do yourself a little research).

In the other hand, I've never understood why there is no banners on so much sites and when I ask for pices, a conceited webmaster talks about the great advantages of Internet advertising and the big power of his site just to tell me that his CPM is around 6$ for untargetted traffic (a waste of money, of course). If you can find sites with CPM minor than 0,5$, it could be cost-effective; your CTR will be around 0,1/0,2%.

Do you know approx how much adwords costs and how much budget may get the results required? Thanks

Nobody can predict that...

Keyword research and selection, sales pitch quality, ad copy, quality of your landing page, bidding strategy all play varing roles in the success of PPC advertising.

Do you homework and test it.

AdWords is free to signup i believe and the budget is what ever you are willing to afford. The higher you bid for a word the better your ranking depending on relevancy.

http://adwords.google.com

-PK