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Old July 1st, 2008, 04:45 PM
treadlightly treadlightly is offline
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Will paid search engine results increase organic search engine results?

Forgive my "dumb girl" question, I am just starting out.

We use Google Adwords right now and, for example, if you search "ATV Riding," our ad comes up first as a sponsored link. As we accumulate thousands of clicks from this, does the Google search engine acknowledge these clicks in their algorithms in organic results for "ATV Riding"?

Will the answer to this question be pretty much true for all search engines?

Thank you!

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Old July 1st, 2008, 04:59 PM
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The answer is quite simply NO!

The search engines make a strong point that you can't pay to get to the top of their irganic results, it undermines the integrity of the search algorithm.

Smething to note, you may well have heard of Googlebot which is Google's organic search engine crawler. The Google AdWords / AdSense crawler is a completely different one called Mediapartners.

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Old July 1st, 2008, 05:14 PM
treadlightly treadlightly is offline
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Makes Sense, thank you!

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Old July 2nd, 2008, 12:40 PM
JJMcClure JJMcClure is offline
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Just to add to that, this question was asked at the recent Google Webex and this was the answer from Susan Moskwa (a member of the Google search team):

A: No; there is no relationship between paid search and organic search.

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Old July 10th, 2008, 11:28 PM
angeliqueish angeliqueish is offline
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yeah, definitely not! this strategy is most effective for immediate traffic not for organic result. but make sure you know and understand how ppc works well. you should be careful.

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Old July 11th, 2008, 12:12 AM
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Quote:
Originally Posted by treadlightly
Will paid search engine results increase organic search engine results?
As stated by above posters there is no direct direct relationship but there can be an indirect one. If you have great conetnt PPC can be a great way of promoting that content on the web. If people who find your content via PPC may then choose to blog about your site or give you an organic link. These links can then increase your SERPs. PPC can be an effective method of getting the message out about great content...
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