I'v been doing SEO for a website for around 18 months now and we have been up and down keyword rankings throughout. However, I managed to reach position 4 for the main keyword "playground equipment", which was more than satisfactory. The site has been gradually falling and now fluctuates between position 25 and 35 on a weekly basis. I can't seem to get past position 25.
On competitor analysis I simply cant understand why we aren't up their with the best ranking websites. Our on page SEO seems very similar, the links (quantity and quality) seems similar and we post regular, content rich blog posts... which our competitors don't seem to be doing. So hopefully you can understand my frustrations!
If anyone has any ideas I'd be very grateful... My website is www(dot)espplay(dot)co(dot)uk
Thanks in advance.