1. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2013
    Rep Power

    Why sitemap ranks for some keywords?


    In India, for a popular keyword 'matrimonial', this sitemap page (https://www.shaadi.com/sitemap) is ranking in 2nd position for long time. Good number of competition is there but how these sitemap is ranking? because these page links to lot of another pages with anchor text éxample matrimonial' ?

    If a page has a good number of anchor links which points to internal pages, does it increases the source page's chances of ranking for that specific keyword?

    Having anchor links texts like 'bengali matrimonial', 'gujarati matrimonial', etc increased the ranking of 'matrimonial' for the sitemap page?

    Otherwise, how the ranking could have been happened?
  2. #2
  3. Professional SEO
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Jun 2015
    New Mexico
    Rep Power
    Your sitemap is optimized for search results. If you don't want it to rank, don't use keyword embedded text.
  4. #3
  5. No Profile Picture
    SEO Chat Super Hero (2500 - 2999 posts)

    Join Date
    Sep 2016
    Rep Power
    One of the reasons that page shows up in the serps is that it is intended to. This page is not a sitemap.xml file meant for consumption by SE's. It is meant for users to help navigate the site. Actually a useful page in this example. Treat it like you would any standard web page.

    Just because the file name is sitemap don't let it confuse you. In the past it was very common for sites to have both a html sitemap and a xml sitemap.

    Comments on this post

    • DeepakDubey agrees : Agreed
    If you have never failed in your life, you have never achieved anything Noteworthy !
  6. #4
  7. SEO Since 97
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Mar 2011
    Rep Power
    Use it till you lose it, it won't last forever.
  8. #5
  9. No Profile Picture
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Dec 2018
    Rep Power
    I agree with DirectHits. I would either not optimize it or 301 redirect the page to another page that's relevant and that you would want to rank for that term. You can then create another unoptimized sitemap. I hope that helps!

Similar Threads

  1. Page Ranks for Keywords That Are Not Even in the Article
    By Alex Richardson in forum New User SEO Questions and Answers
    Replies: 10
    Last Post: Nov 26th, 2018, 06:11 PM
  2. Great and extensive content ranks for very few keywords
    By uhapania in forum New User SEO Questions and Answers
    Replies: 4
    Last Post: Aug 3rd, 2018, 02:23 PM
  3. How to Increase the Number of Keywords my Site Ranks for
    By IceFlok in forum Search Engine Optimization
    Replies: 8
    Last Post: Feb 27th, 2018, 03:31 AM
  4. Page ranks well for various keywords
    By Sawbo1979 in forum Search Engine Optimization
    Replies: 0
    Last Post: Jun 21st, 2013, 07:40 AM
  5. Lost ranks for many keywords
    By ssv123 in forum Google Optimization
    Replies: 1
    Last Post: Oct 23rd, 2012, 06:44 AM

IMN logo majestic logo threadwatch logo seochat tools logo