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    Why sitemap ranks for some keywords?


    Hi,

    In India, for a popular keyword 'matrimonial', this sitemap page (https://www.shaadi.com/sitemap) is ranking in 2nd position for long time. Good number of competition is there but how these sitemap is ranking? because these page links to lot of another pages with anchor text éxample matrimonial' ?

    If a page has a good number of anchor links which points to internal pages, does it increases the source page's chances of ranking for that specific keyword?

    Having anchor links texts like 'bengali matrimonial', 'gujarati matrimonial', etc increased the ranking of 'matrimonial' for the sitemap page?

    Otherwise, how the ranking could have been happened?
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    Your sitemap is optimized for search results. If you don't want it to rank, don't use keyword embedded text.
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    One of the reasons that page shows up in the serps is that it is intended to. This page is not a sitemap.xml file meant for consumption by SE's. It is meant for users to help navigate the site. Actually a useful page in this example. Treat it like you would any standard web page.

    Just because the file name is sitemap don't let it confuse you. In the past it was very common for sites to have both a html sitemap and a xml sitemap.

    Comments on this post

    • DeepakDubey agrees : Agreed
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    I agree with DirectHits. I would either not optimize it or 301 redirect the page to another page that's relevant and that you would want to rank for that term. You can then create another unoptimized sitemap. I hope that helps!

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