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    why competitors doing better in google result pages


    we have worked a lot on our site seo-wise.
    our competitors are not doing as good as us.
    for example, we work a lot on a keyword and step by step we get close to the first result in the first google result page. then a competitor suddenly pops out of nowhere and after a few weeks gets the first position.

    our website is better in speed, on-page-seo, publishing unique content, backlinks etc.
    how come we are on the third result.
    what are they good at that we are not?

    our site is in persian. at least you guys can check it technically and compare it with the competitors.
    any help would appreciated.
    thanks.

    Code:
    www.farafan-market.com
    keyword: "فروش دوربین مداربسته"
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    because they prefer high quality content over directory and bookmarking
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    It's hard to analyse when it's a different language.

    How do you know your backlinks are better though?
    What makes your on-page SEO so much better?
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    Originally Posted by mantraimmi
    because they prefer high quality content over directory and bookmarking
    they don't provide any content.
    I publish a quality content every three days.

    what do you mean by directory and bookmarking?
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    Originally Posted by matt1966
    How do you know your backlinks are better though?
    at first i thought its because of that they have bought backlinks.
    the only thing THAT I KNOW our site is weak on, is backlinks.
    but when i checked i saw that they have less backlinks than us.

    Originally Posted by matt1966
    What makes your on-page SEO so much better?
    i've done everything that i know.
    our site gets 99 points on gtmetrix and google insights.
    i don't say that it's perfect, but i constantly look for issues to solve them.
    Last edited by kiasati; May 8th, 2018 at 09:27 AM.
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    Because Google likes them better, that is why I recommend you to go and spy them and find out what they are doing. Grab your top 5 competitors, analyze them (both on-page and off-page), compare it against your own performance (you need plenty of data on how users behave on your site, how they arrive, etc.) and make your own conclusions on where you need to improve.
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    Hey kiasati,

    First of all mate, when you say "I KNOW our site is weak on, is backlinks."

    backlinks is one of the core elements in any SEO campaign, I checked your backlinks, and to be honest, most of them are extremely weak & some are not even indexed. I believe you have redirected the original domain http://www.farafan-market.ir to your current .com domain, and most of the backlinks the original website has also weak, none of your backlinks are coming from reputable or high authority pages. And that may be one of the factors why you website is not performing as expected.

    Secondly you said "but when i checked i saw that they have less backlinks than us."

    If you relying on tools to check your competitor backlinks, you are actually seeing 60-70% of their backlinks only, most tools don't crawl all backlinks, they may have way more backlinks that your tool didn't crawl yet.
    And the other point I wanted to mention is, don't analyse competition by the quantity of backlinks your competitor has, they may have way less backlinks, but all their backlinsks are coming from high authority & industry related pages.

    Randomly publishing content by it self won't do you any good from SEO prospective, if you don't market and share your content, your articles are actually useless, you articles may get ranked for some easy keywords because of the content you have, but the content by it self won't give you the boost you are looking for.

    Hope that helps.
    Cheers
    Last edited by sydneyseo; May 9th, 2018 at 01:40 AM.
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    because they prefer high quality content over directory and bookmarking

    < snip >

    Last edited by KnowOneSpecial; Sep 18th, 2018 at 10:41 AM.
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    I came across the above thread and answers from the experts in this question. You said your website is good at all from SEO On page factor but did you check the off page of your site? See, having quantity backlinks doesn't matter, matter is having the good quality and relevant backlinks, traffic and how visitors engages with your site. Do little brainstorming with google and your target audience point of view. Hope you get some loopholes.
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    First of all you should check your competitors backlinks and also checked their sites that what they are doing new. Then do your SEO according to that and also use highly DA sites, Guest posting and article submission on high DA websites.

    Comments on this post

    • Hikin Mike : Bad advice.

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