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    what should we consider in Online reputation management - negative URL or Negative Ke


    Hello All

    I have a serious confusion in terms of the Negative Keywords & Positive Keywords vs Negative URLS and Positive URLS for ORM (Online Reputation Management).

    Can any one please advise and explain why and what should I consider?
    When we talk about ORM what exactly is more important? Negative Keywords or Negative URLS?

    Among these two which is more important ?? Negative URLs or Negative Keywords.?
    Do we need to classify keywords as negative or positive? in the report?
    Do we need to classify URLs as negative or positive? in the report?

    According to me and my fellow members either of them is actually most important but we all are stuck upon at one question "which one?"

    Any help would be appreciated....
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    Hi onlyhimanshu,
    My assumption is that when you say "negative keywords" you mean anything the user might type in where they are searching for negative things about a business or brand (ie: ["brand name" scam] or ["brand name" bad reviews]) and I am going to assume that when you say "negative URLs" you are talking about the sites that show reviews or negative things about a business or brand.

    I think they are both pretty important, since both can have a very negative impact on your brand. The thing is, negative keywords can populate in Google's auto suggest, before the user even finishes typing in their query. Even a user that didn't set out to see if a company was a scam, may become curious if Google suggests it. Seeing "scam" next to a brand name can set a sour tone for the customer right from the outset.

    But if that user then goes to one of the review sites (negative URLs) their assumptions can either be validated, or proven wrong by your good, positive customer service (ie: commenting to the review poster to try to resolve the issue.)

    Which one do I think is more important? Well, both. But, I think the easier, more efficient route would be to deal with the negative reviews on review websites first, and then try to tackle the negative keywords that populate in the auto suggest.

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    • The_Ryan agrees : Nice post!!
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    Hey sophiesearch - what you're talking about is in reference to an online ad campaign, which I don't think onlyhimanshu is talking about here
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    Originally Posted by onlyhimanshu
    Hello All

    I have a serious confusion in terms of the Negative Keywords & Positive Keywords vs Negative URLS and Positive URLS for ORM (Online Reputation Management).

    Can any one please advise and explain why and what should I consider?
    When we talk about ORM what exactly is more important? Negative Keywords or Negative URLS?

    Among these two which is more important ?? Negative URLs or Negative Keywords.?
    Do we need to classify keywords as negative or positive? in the report?
    Do we need to classify URLs as negative or positive? in the report?

    According to me and my fellow members either of them is actually most important but we all are stuck upon at one question "which one?"

    Any help would be appreciated....
    I would have to agree with karina. You will need to consider both as they certainly have an impact to your brand. But of course, we do not want any negative urls or keywords associated with our brand so we need to resolve these things asap by what karina just suggested and also you may also try to build more positive keywords and urls to cover up any negative urls/keywords associated with your brand/company.
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  9. justanotherseoguy
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    In this context, "negative keywords" could be:

    - undesirable keywords showing up in Google suggest
    - typically negative keywords you don't want your brand to be associated with (such as "company XYZ spam")

    To see if you have any of the 2 problems, you can:
    Enter the name of your company into Google's search box and see which suggestions appear
    Search for your company name on Google and see which webpages rank in top 10-30 (it depends)

    If you need to remove a keyword from autocomplete, I suggest reading How Google Autocomplete Can Affect Your Brand's SEO & ORM Strategy
    For general ORM Online Reputation Management Guide Ė 7 Practical Steps | SEO Blog of Link-Assistant.Com
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    No no no no guys
    What exactly I point out is there can be endless possibilities for -ve keywords .e.g if some one has given search term as "Company reviews" that could be +ve as well as -ve so again in my mind the question arises is that what should we consider should we consider the particular URL or the keyword which brought the search up.??
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    @sophiesearch I already know what are negative keywords and what are -ve keywords... so sorry but seems you didn't understand the question.
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    Karina.b has been great with her post, thumbs up for it.. I am also impressed with "sophiesearch"

    Originally Posted by sophiesearch
    Do you not mean negative keywords as in which ones to be excluded from your campaign. For example, your company was a luxury holiday specialist, you wouldn't want to appear when someone searched for 'cheap holidays', therefore your negative keywords would be 'luxury'. Does that make sense? So you're only appearing for the most relevant keywords. anything irrelevant is classed as negative.
    For me online reputation management is a huge term and cover everything you need to have online for your brand reputation. Like in negative the negative reviews and scam which might appear if your company have been in any bad reviews as karina gave a good description on it.

    I also agree to the sophiesearch, like if you have got a keyword "cheap luxury hotel rooms". It sounds great at once but will make a user to think on the contradictory terms cheap and luxury. Most of the users might not be interested in this. In the same way if your page consists of lots and lots of request a quote or buy today or contact now. It looks really irritating if repeated without any necessity. I will definitely check backlinks if they are from too promotional content, too many backlinks from same page might hurt your reputation in users' eyes or in Google.
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    The clarity of your original question was not known and you have now received 2 totally different types of response. Now that you have made yourself a little more clear, I still don't fully understand what you are asking. What are you trying to consider? What are you looking to do? Combat negative review websites about your company? Make sure your website doesn't show up for search queries that deal with negative reviews? Onlyhimanshu, you need to better explain your question if you would like a better response. The reason people are not understanding you is because you are not very clear. You have received a number of good responses already based on the other posters trying to figure out exactly what you are asking.

    Targeting "negative keywords" as explained above by sophie and karina is an entirely different question/approach and most used in Google AdWords campaigns. The problem with using catch terms such as cheap, low cost, free, etc. when your product or service is not cheap, low cost, free, etc. is you risk your bounce rate flying through the roof and dissatisfying your visitors. Trying to lure visitors and not delivering what they are looking for only hurts your site in the long run. This is not what the original question is about though, just thought I'd add a little more.
    "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." Chinese Proverb

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