What is more valuable-PR links or content links?

Someone offered me a link from article page with relevant content but 0 PR in return for a link from PR 2 link page. Does links from article pages are at par with high PR links from link pages with no relevant content?

PR is definitly an indicator when exchanging links. Make sure this article page is indexed by the major search engines. If not then it is pretty much useless.
I would think a link on a PR 2 site would be much better than a PR 0 site with a greyed out PR bar.

On a side note... I hope this isn't a reciprical link exchange. These don't help anymore and come pretty close to hurting you since you will be loosing PR by linking out.

I'd go for the link that has relevant content as it has better chances to gain PR overtime. Take into consideration also the number of outgoing links on the page your link would be placed - more outbound links would mean less PR juice passed onto you.

I would like to put my link on article page if it has relevant content and I would prefer to put my link on 2 PR page if it has again relevant content.

PR links: getting PR links(non relevant pages) will definitely help to increase your site PR and if they are from PR relevant pages then your site will be benefited in terms of ranking as well as PR.

Content links: will help your site rankings mainly depending on the page value(indexed) but for that if you are reciprocating that site then it is not so useful..try to get it one way...

So both type of links will be helpful for you..

Forget PR, the SERP works on relevance, PR is simply one small factor in hundreds and relevance is the main one. If Google based the SEPR on PR it simply wouldn't be relevant anymore, sites would return number one just because they had links from high PR sites, not because they actually have something to do with the search query, so ask yourself which is more important. And look at the SERP, low PR sites beat high PR sites all the time.

I'd go for a context related link over a PR link anytime, especially if the backlink anchor text contained my keyword phrase. PR2 isn't worth worrying about anyway.

hi

Although, it has 0 PR, but I will go for article page with relevant content for link exchange rather than link page with pr 2.

Cheers

Dennis John

Reciprocated link exchange with an article page??

It will be more suitable to write your own relevant content article with your site link instead of doing that...

Just a suggestion...

Read the above post. I think getting links from article page will be more useful that getting from link pages with no relevant content.

Link pages contains only outbound links and no good information.

I think i have cleared my point.

Cheers

Dennis John

thanx alakhjain, this is the most correct and apt answer to the question!
JWP

I agree that PR is an indicator in exchanging links. But try also to focus on its content whether it's relevant or not to your site. You must also consider where your link will be placed. It would be better if its link page has less than 30 links.