Thread: What is EMD?

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    What is EMD?


    Exact Match Domain.

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    • fathom : One look at your posts so far shows you're either a moron or just post counting.
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  3. SEO Since 97
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    It's an Exact Match Domain....as in redflowers.com to help rank for the search term red flowers.

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    • realityhack agrees : This should have ended the thread. Goog Answoer
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    it is updated new algorithm form google. now Google is not giving high weightage to particular keywords urls. so people can stay away to buy keywords url. Google only giving priority to high quality content after panda updated

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    • webstralia agrees
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    Few things to consider for solving problems with EMD sites, I have taken these points from Seomoz, do read there whole article Disavow all public knowledge of SEO
    De-optimize
    De-link
    Prioritize your SEO efforts – you can’t win the battle on all fronts anymore
    Focus on quality of quantity (with site indexation)
    Redesign and Re-brand (maybe it’s time to get a mascot for your .org)
    Innovate ways to improve user engagement metrics
    Develop a social presence and improve your social mentions
    Diversify your back-link profile
    Diversify your anchor text

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    • Test-ok : I don't think so!
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    Few things to consider for solving problems with EMD sites
    That's a bunch of bunk Tim. And your crazy to believe it.
    An EMD issue isn't any different that any other site, with poor content. links have nothing to do with it.
    De-optimize?? what makes you think just because it's an EMD it's over optimized.
    Redesigning will fix an EMD issue?
    I didn't read this article but you either didn't understand it or it's also pure bunk.
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    Originally Posted by geneoliver
    It's Google's update that is Exact Match Domain. It prevents to target the same keywords as website Domain name.
    My bold.

    I think that's a bit harsh and that there's more to it than that See also earlier posts.
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    EMD stands for Exact Match Domain... as per the Words suggest, Some people have created domains with exactly domain name as the keyword but with all the crappy content. And if Site do not have related content then also site will get Good Ranking Only because of Its Domain Name.
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    The google EMD update does NOT prevent anyone from using say... 1800flowers.com to target the keyword flowers.
    What it DOES do is put less emphasis on the domain name, especially for sites that otherwise look to be very low quality.

    In other words if you run out and buy smallbluewidgets.com and I get mycompany.com and we both compete on the phrase small blue widgets you will get less of a boost from having it in your domain name than you did before.
    AND if you put up a spam page you may not rank at all, or very poorly when before you might have been considered 'relevant' on the sole basis of your domain name.

    The result is that people need to have legitimate useful sites to rank in the SERPS.
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    Exact match domains are those domains which contain keywords that exactly match the search query. However, some of them only, have unique content and useful information as per required by the visitors. As per the Google latest update, sites which have domain similar to keywords used by users to search but do not provide relevant and valuable information will not be given SERP privilege and will be removed from top ranking.
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    Originally Posted by nirmaladevi
    now only i understood that why my site got less traffic, i got 6000 visit average per day, now it went to 1000 average, what should do for getting the same again
    Fix what ever you did that went wrong.
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    Thanks for the info, it was really helpful.
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    EMD means Exact Match Domain. If your targeting keyword relevant to that domain is called as EMD. The Google will not encourage such techniques.
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    In this update Google suggest that if you are using domain related to your theme this is ok but if you are targeting different content which does not relate your domain in that case Google consider it low quality domain.
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    It is the latest update of google algorithm. In EMD don't target the same keyword that is in your domain. This update is called Exact Match Domain.
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    From what I have seen the Google EMD update was only targeted towards certain "keywords" or "keyword groups".
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