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    Question What could be the reason for this keyword fluctuation?


    We were ranking on No. 9th position for one popular - high search volume - keyword. Suddenly we dropped to 87th position 5 months ago. Then we found some toxic links anchored with this keyword and removed. Then we went back to 14th, 18th, suddenly 4th (for 3 days) and now went back to 18th. (3 days ago). This all going on for a month. I know the details here are less but did you have any similar experience like this? what do you think about this?
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    Links dont work that fast, it's something else but making changes will give you false positives just like these links did. Don't do anything and analyze the data for at least a month. You'll save a lot of time, confusion and stress.
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    It means that the competition is not sleeping and they also work on improving their ranking.
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    Updation in google may changes the keyword ranking .keep on checking SEO activites daily.
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    Just keep working on SEO, I have the same experience with my website, can't do anything about it
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    I bet you have some other URLs cannibalizing your top ranking page.
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    I must say please keep patience. Once you update the content, meta tags you should wait atleast 20 days to see results then if you don't see any result you should modify meta tags.
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    Keeping working on SEO. Do necessary updates. Have patience. Everything will workout.
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    Just check the tools like ahref for backlinks dropped, broken and any index issues or crawl errors. Have you changed your website architecture or navigation. Check for the page when it has been indexed. Use alternative keywords for it.
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    It happens because your competitors are also working, so sometimes you are better than them and sometimes they are. That's an endless cycle.
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    Keep working on SEO. Once you update on-page seo wait for some days it will defiantly work.Because your competitor also doing hard word for ranking their keyword so you have to better than your competitor.
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    I agree with the previous reply you have to do SEO Continuously and also work on On-page after few days you will get the better result. Also, check their competitor’s backlinks that which links they are making and work on that links.

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