Ok, I've been trying for years now with very little success. A few months ago I thought I had figured it all out. Then either algorithm change or penguin knocks me out again.
What I'm wondering is, is there any way to rank correctly. Say Google have 200 ranking signals. What are they and how relevant are they. It's clear everyone is still after links, I think anyway. But Google don't seem to like that. What do they like? I mean, could I just make s popular website with good stats and it would rank on its own. Or do I definitely need to be building links. Cos whatever I do seems to be wrong. Either I get penalised or there some kind of algorithm change that knocks me straight back down. I'm not talking about all searches. The one or two I follow I do alright on, but I've dropped on a million others and traffic is way down. Especially for the time of year. What the hell have I done wrong? What is the correct way to rank on Google?