#1
  1. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Mar 2010
    Posts
    2
    Rep Power
    0

    Very high bounce rate on a subscription website


    Hello - we realised that our online games subscription website has a very high bounce rate - over 60%. I'm wondering if the reason is ONLY that you require a login to access most of the content on the website OR ALSO that the registered users log in directly via the homepage and hence MAYBE they are treated as if they left the website (since the spiders cannot access password protected areas).
    Could you let me know if my thinking is right or maybe there is another reasons for the high bounce rate?
    Cheers
  2. #2
  3. No Profile Picture
    EGOL
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Jun 2003
    Posts
    9,762
    Rep Power
    2478
    There are at least 100 reasons why visitors might bounce off of your site....

    Looking for free games

    Looking for sports games

    Looking for trivia games

    Your design is ugly

    They don't understand what to do

    It seems to me that you are not thinking very hard.
    * "It's not the size of the dog in the fight that matters, it's the size of the fight in the dog." Mark Twain
    * "Free advice isn't worth much. Cheap advice is worth even less." EGOL
  4. #3
  5. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Mar 2010
    Posts
    2
    Rep Power
    0
    Sure, there are lots of reasons why the visitor could leave the website straightaway like not relevant content, don't want to register (the registration is free), not liking the website etc.
    I'm interested what you think about the second part of my question:
    Could the reason be also that the registered users log in directly via the homepage and hence MAYBE they are treated as if they left the website (since the spiders cannot access password protected areas).
    Cheers
  6. #4
  7. No Profile Picture
    EGOL
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Jun 2003
    Posts
    9,762
    Rep Power
    2478
    The answer to that question depends upon how your analytics works.

    If you are using Google Analytics and your code is on the pages behind the password (and you can see visitor activity on them in the analytics site) then visitors logging in should not count as a bounce.

    If you are using log files it should record file loads and with that method pages behind a password will be recorded and not count as a bounce with a visitor logs in.

    Comments on this post

    • himanshu160 agrees
  8. #5
  9. No Profile Picture
    EGOL
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Jun 2003
    Posts
    9,762
    Rep Power
    2478
    Here is a question... when a visitor is on your homepage the url will be http://www.yourdomain.com. After the visitor logs in does the url change to https://www.yourdomain.com
  10. #6
  11. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jul 2009
    Posts
    17
    Rep Power
    0
    How prominent is subscription box on your webpage is also one factor. Another factor is where they are comming from. If they are being mislead to your website for things your website dont offer than obviously they would be disapointed and leave, I hope this is not the case though.
  12. #7
  13. Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jun 2009
    Location
    USA
    Posts
    75
    Rep Power
    18
    I would also take a look at how many of these bounces are NEW visitors. If that's high, then it's your site not giving them what they were looking for when they arrived.
  14. #8
  15. 魔鬼是我的背部
    SEO Chat Good Citizen (1000 - 1499 posts)

    Join Date
    Nov 2008
    Location
    England, UK
    Posts
    1,237
    Rep Power
    352

    Lightbulb


    Originally Posted by topkapit
    Sure, there are lots of reasons why the visitor could leave the website straightaway like not relevant content, don't want to register (the registration is free), not liking the website etc.
    I'm interested what you think about the second part of my question:
    Could the reason be also that the registered users log in directly via the homepage and hence MAYBE they are treated as if they left the website (since the spiders cannot access password protected areas).
    Cheers
    one of my website was password protected. Only home page was visible to both (unregistered) visitors and search engines. However i had analytics code installed on all the pages and i was getting stats for password protected pages also in my analytics. And yes, registered users log in via home page is not treated as if they left the website.

    Many people like to browse the website first. Want to make sure whether the site is worth registering. For the same reason, i made most of my website available to all the visitors. Guess what? I have seen record number of new registrations. So i would suggest you, to make most of your website available to all the visitors. Give people a chance to look around and decide. This will not only reduce your bounce rate but will also help in getting subscriptions.

Similar Threads

  1. Unemployment rate hits 5-month high (AP)
    By RSS_News_User in forum Business News
    Replies: 0
    Last Post: Aug 4th, 2006, 10:03 AM
  2. Replies: 0
    Last Post: Jun 28th, 2005, 02:58 AM

IMN logo majestic logo threadwatch logo seochat tools logo