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    Upgrading WordPress Theme - New MySQL database & SEO


    Hello, I was wondering if someone could should some light on an issue I am currently experiencing.

    We have a website which we were upgrading to a new theme on WordPress. It had 8GB worth of images
    so to create the new website we did the following:

    - Fresh WordPress installation and MySQL database.
    - Installed the new theme
    - Used WordPress importer to import the posts and pages from the original website minus the images.

    Once the website was complete we then transferred the new website and database to the 'live' hosting platform.
    The original images remained in place and never changed URL's.

    The issue I am having now is my client is saying the images are falling from Google Images when
    searching. No images have changed their location and they remain on the same posts of the original
    URL.

    Is it possible to lose SEO ranking by having a new database which has not changed any URL addresses?

    Thank you in advance.
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    One questions... Did the url structure of the site change in any way ?

    If it did... then that may be the issue and it's just a matter of time till Google indexes the moved urls. May take a little while for Google to catch up.

    If the client has a GSC acct. check it for 404 crawl errors...that would be a starting place.

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    Thanks for your response. The URL structure as not changed at all. My developer said it might be because we used a fresh database but I have not heard of this effecting SEO before.
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    I agree with you.... most of the time the database sits on another server and you just connect to it via a php script, retrieve the data and generate the pages... so the database in my opinion should not be an issue.

    I would look carefully at the pictures, check that the file names haven't changed, nor the image alt text. I am betting something changed, most likely the alt text.

    Here is an idea.. compare two of the pages.. one of the previous old pages, with the new version of that same page,,, check all the on page elements against each other....look for some kind of change.

    Otherwise I am at a loss for an explanation.
    Last edited by KnowOneSpecial; Jan 23rd, 2017 at 05:10 PM.
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    Just wanted to add... ( in case you don't have a copy of the previous site )

    The Wayback Machine would come in handy here if your site is popular enough. It probably has copies of some of your previous pages before the change. It would be easy enough to view one or two of them and compare to current versions.. See what the real changes are, if any.

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