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    Unhappy Unnatural bounce rate


    A few days back while going through the GA I found some unnatural bounce rate. When I studied the data of last 2 months I came to know that there was some fishy activity, may be from my client's competitor.
    So what i observed in the data was that there was 100% bounce rate for direct hits. That means if there was a direct traffic of 10 the bounce rate for all the 10 users was 100%. And these stats were increasing day by day that means at present there are 60 direct hits on a day and all are 100% bounces. when i refined my GA report i Found that every time the city was diffeent i.e from different parts of USA (website is India based).
    Every hour there was a hit and a bounce from different cities. How should I approach this problem? as this is affecting the website organic ranking!
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    Who is doing it?

    Did you recently buy some hits?
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    No we do not buy hits as it affects the website health. This might be work of a competitor
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    As per you issue, i suggest you to go Google Analytics, May be your website catchy as per viewers. Sometimes people buy hits which may be irrelevant or sometimes broken which affects website inmost of the cases
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    Check io make sure the analytics is installed properly and that there is only one GA code in place.
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    Don't forget one thing: Bounce rate in google analytics is based on interactions and the only interaction it can track in basic setup, is page view. So any user who only sees one page of your website, will be considered a bounced user, unless you customize your analytics.
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    Before we can fix ourselves become rate, We have to fully understand what bounce rate is bounce rate is the percentage of visitors who come to your website. Bounce rate is a key performance indicator that is often misunderstood and taken out of context. A bounce rate is a single page session on your site. In analytics, a bounce is calculated missing.
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    already checked! everything is in line. please can you suggest some more measures
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    Roughly how old is your site?

    You say the hits are all direct entry and from different USA locations...

    What percent of total site visits are the strange USA direct entry visits?

    Are they all direct entry to the site's Home page or to one or more internal pages?

    Bounce rates do not impact on search rankings. What makes you think this is happening?

    A hacked website could impact on your search rankings. Have you checked this?

    Is your suspected competitor also in India? Why would they go to a much higher cost paid clicker location like the USA? If paid clicks is happening I'd start thinking about USA students working for peanuts on free university accounts. Can you see any unusual access from USA .edu users?
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    There might be a situation that the off page seo is not being done in better manner i-e the back linking you are doing is not of quality and people once visit you but as soon as they visit the website they leave.
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    Bounce rates won't impact your organic. How is bounce rates for everything else?
    Data Oriented SEO and Digital Marketing is the only way to go in modern days.
    Los Angeles SEO Consultant | Data Scientist at Analytics Clarity

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