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Training SEO's from scratch

Discuss Training SEO's from scratch in the Search Engine Optimization forum on SEO Chat.
Training SEO's from scratch Search Engine Optimization forum discussing general tips and tricks to optimize your website for the search engines as a white hat or black hat. Find ideas to fine tune your website for top rankings using keywords, meta tags, SEF, linkbacks, and our

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  #1  
Old May 31st, 2004, 09:28 AM
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Training SEO's from scratch
Our company are looking to employ new SEO's. There is a problem thought as there isn't many SEO specialists in South Africa. We now have no choice other than to employ web designers and give them training in SEO. What description and requirements would you have for a web designer in order to train him in SEO?

I have thought of an analitical person.
Must be good with ASP or PHP
Must have programming background etc. to comprehend the basic functions that a spider can have.
Must know HTML thoroughly.

What can you add to this.
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  #2  
Old May 31st, 2004, 09:59 AM
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Everything you have listed should be a given. I think the real talented SEO'er has to be creative and inquisitive. What he needs to be is an software engineer who also has a great interest in the artisitic world. A good SEO individual is a breed apart from a software engineer of a marketing guru. He/she is a combination of both.

Chatmaster, don't know if the above helped, but I have hired thousands during my career. You are looking for hybrids. Know what I mean?
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  #3  
Old May 31st, 2004, 03:11 PM
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Chatmaster, I would say that you have to get someone that are young and trainable. Analitical, I have to agree! All of the requirements that you have set are truely what is needed. It will also be good to train someone from scratch in SEO without the "old School" if I might say so. Maybe they can make some sense out of Google!

BTW, great to see someone else from South Africa on a forum!
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Old May 31st, 2004, 05:05 PM
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Good SEO pros should have three sets of skills 1) internet skills, 2) marketing skills and 3) SEO skills. If you start from scratch, you have choice to train marketing guys to SEO, or train internet savy guys to SEO savy. The problems with current SEO practice is that most of SEO just ignored basics of marketing principles.
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Old June 1st, 2004, 01:42 AM
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SEO Shadow welcome to the board!

dejaone I doubt if I will be able to train marketing guys in SEO. But I agree you must have a sense of marketing strategies to be in SEO. Few marketing people in SA has the talent to understand the coding of even HTML, that will be a mission to learn a marketer not to mention the more complicated stuff. SEO_AM you sure have proven to be an SEO pro thanx for your iput!
Last edited by Chatmaster : June 1st, 2004 at 01:45 AM.
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Old June 1st, 2004, 01:58 AM
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I do not know a lick about ASP (though I have worked on a couple ASP sites)

I think communication skills and smoothness are super important. In the past I have probably scored amazing links that I never should have primarily because I wrote really nice emails.
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Old June 1st, 2004, 03:01 AM
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Quote:
Originally Posted by Chatmaster
Our company are looking to employ new SEO's. There is a problem thought as there isn't many SEO specialists in South Africa. We now have no choice other than to employ web designers and give them training in SEO.


I would also start thinking about how you keep them. If theres a shortage you risk training them up only to have them leave...

Regards, S
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  #8  
Old June 1st, 2004, 03:14 AM
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GOOD POINT!
We will look at this!
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