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Title Tag Question Search Engine Optimization forum discussing general tips and tricks to optimize your website for the search engines as a white hat or black hat. Find ideas to fine tune your website for top rankings using keywords, meta tags, SEF, linkbacks, and our

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  #16  
Old April 14th, 2003, 05:39 PM
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Quote:
Originally posted by "theBear"

Quote:
Originally Posted by nutkeis
I would be cautious of the Overture tool... Having dealt with Overture's nonsense for over 3 years now, I can tell you that one of the problems with them is that they map what they consider to be identical phrases to a single result set, which is in turn keyed to one arbitrarily determined canonical phrase. In other words, given "New York web design" and "web design in New York", they might decide that the two phrases are close enough and combine the number of searches for both under one - either one - and thus the integrity of their search term tool for general use is shattered.

Food for thought.

-Nate


Nate one only needs to look at house plan / house plans in overture to not give much weight to the results they provide. They only return results for house plan. The ratio of house plans to house plan is close to 3 to 1. I do a bit of work on a house plans related site, we are slowly moving up, the owner of the site is in the throws of launching a new site because it is actually easier.

Cheers,


Er, yes... But it goes quite a bit deeper than simple plurality matching, which is why I attempted to broadbrush the issue. Bottom line is that tomorrow, they could decide to throw "home planning" (or anything else they have a fancy to) into the mix... which makes their search term tool all but worthless.

-Nate
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  #17  
Old April 14th, 2003, 05:46 PM
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Quote:
Originally posted by "nutkeis"

I would be cautious of the Overture tool... Having dealt with Overture's nonsense for over 3 years now, I can tell you that one of the problems with them is that they map what they consider to be identical phrases to a single result set, which is in turn keyed to one arbitrarily determined canonical phrase. In other words, given "New York web design" and "web design in New York", they might decide that the two phrases are close enough and combine the number of searches for both under one - either one - and thus the integrity of their search term tool for general use is shattered.

Food for thought.

-Nate


They also don't think it's important to include plural terms.

group them and remove the s
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  #18  
Old April 14th, 2003, 06:03 PM
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Re: Title Tag Question
Quote:
Originally posted by "rustybrick"

If i want to attract people who search for:
"web design in new york"

does it affect it if i have "web design services in new york" in the title?

will i not be listed as high as someone else (keeping everything else constant besides for title tag) who has just web design in new york?



For a title like that you DONT want the IN word...since many search
engines ignores the IN-AND-OR words..

its also a matter of selecting the words that visitors would search on...
not that it reads always that smooth.

just an example " Web Design New York, Long Island NY"

query...

web design new york (would give best results)
web design NY (would still do ok)
web design Long Island (same)

it's also a fact that the more words in your title that match
a query on google will give you are higher ranking...if not No. 1.

So in other words the combination can make it surprising ...
Keep it short ...max. 60 total...or 7 words...

It's a good advice to make seperate pages...with each
a specific title...and keyword density in the whole page
optimized (without spamming those words inside this title.)

Hope this was any use to you...

regards, hans
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  #19  
Old April 14th, 2003, 06:05 PM
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