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    Title Tag Optimization Tips


    Title tag is the most important of all the tags and has the highest on page optimization value and let me tell you that your rankings highly depend on your title tag therefore, I will advice you to use your most important keywords first in the Title tag and the less important one at the end.

    Don't repeat the same title tag for multiple documents this is the biggest mistake I often see. Many of the sites are not even interested in giving a Title to their page and I come across many pages that are Titled "Untitled Document" if you are also using any similar Title then you are making a big mistake.

    Example of how Title looks:

    <HEAD>
    <TITLE>Search Engine Optimization Firm India</TITLE>
    </HEAD>

    Since this tag plays a vital role in determining your site’s ranking in the search engines, title tag optimization for each page is necessary and I will highly recommend to pay a lot of attention to the words that appear in this tag and the order in which they appear. You need to develop a crisply worded title tag that includes your most relevant keyword phrases and performs the function of announcing the summary of your web page’s content.

    Your title tag should be enticing and should attract people rather than filling your title tag with keywords use a title that makes some sense and is appealing to your visitors to go through and should also use some of your most important keywords and phrases.

    Why is the Title Tag Important
    Almost all crawler based search engines use the Title Tag to gather information about your web site. The search engines use the words or the content of the Title Tag during the ranking process to analyze the relevance of your web page.. Major search engines like Google, Yahoo, AOL, AltaVista, and AllTheWeb use your web page's Title Tag to evaluate its relevance.

    Title Tag is also important to the human seekers who are seeking for your products and services in the search engines because enticing Title is what that is clicked.

    How to Optimize Title Tag ?
    It is better to place your service or products in short descriptive sentences in such a way that your title contains your most important keywords (60 characters is recommended) rather than placing your company/domain name. This is because most Internet users search for specific products or services, not company names. But if you strongly feel like placing your company name in your title tag, then place it at the end of this tag.

    Following are some tips you need to follow to fully optimize your Title:

    Use your most important keywords first in the Title tag and use less important ones after that. As an example suppose my primary keywords are: seo, seo tools, seo e-books, seo india and seo india is the most important of them all then I will use something like:

    <TITLE>SEO e-books, seo tools and seo India</TITLE>
    Try to target not more than 3-4 keywords in the Title Tag exceeding this limit can be seen as spam.

    Make a Title Tag that talks to your targeted traffic rather than filling it with keywords, use this tag efficiently such that it appeals but still presents your important keywords. As an example:

    <TITLE>Search Engine Optimization Services In India</TITLE>

    In the above tag I used my primary keywords - search engine optimization, search engine optimization services and search engine optimization india, but still it looks enticing.
    Consider using both singular and plural forms of the important words in your Title Tag. For instance, you may use both ‘service' and ‘services' while making the Title Tag. Google is still experimenting with Stemming (interchange of singular and plural terms); however, it is fluctuating in its deployment frequently. A word of Caution : Do not overdo it.

    Title Tag length: Google usually reads about 60 characters of your Title Tag. Therefore, a Title Tag of about 50-60 characters is good enough.

    Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword phrases that holds theme relevance to that page. You also get to leverage more keyword phrases if you individualize the Title Tag in all pages.

    Akash Kumar

    Comments on this post

    • EpureanuBogdan agrees : Qutie an itnersting reading...
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    Why is it advised to use a "Gray Word" at the starting of the title?

    Ex:

    Instead of "Search Engine optimization, India" why is it advised "Affordable Search Engine optimization, India" ?

    SEO FAQs - You might find your answer here.
    SEOchat Forum Rules - Read Before You Post
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    Originally Posted by pro_seo
    Why is it advised to use a "Gray Word" at the starting of the title?

    Ex:

    Instead of "Search Engine optimization, India" why is it advised "Affordable Search Engine optimization, India" ?
    So that it won't look as spamming. Adding "Affordable" word would look like describing the topic of a page.
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    Also, you need to consider how it will actually appear in search results and how the title will convert to a click.

    Its all good having a high search ranking but if a site that is placed just below you has a more compelling title it will still get clicked over yours.

    For example.

    XPOWER 800C Super Computer (covers the SEO side with the Keyword)

    Get the Latest XPOWER Super Computer (does the SEO bit and makes people want to click it!)

    This is why having an effective meta description tag is also worth doing despite having no bennefit SEO wise.
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    Originally Posted by tstolber
    Also, you need to consider how it will actually appear in search results and how the title will convert to a click.

    Its all good having a high search ranking but if a site that is placed just below you has a more compelling title it will still get clicked over yours.

    For example.

    XPOWER 800C Super Computer (covers the SEO side with the Keyword)

    Get the Latest XPOWER Super Computer (does the SEO bit and makes people want to click it!)

    This is why having an effective meta description tag is also worth doing despite having no bennefit SEO wise.
    I agree with you. But apart from the increased click through issue, are there any more reasons why it is advised to use a gray word just before your targeted keywords in the page Title?
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    thanks for this piece it is very useful for me
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    Other than click through reasons no there are no other reasons but it has to be considered the point of getting a high ranking isn't for kudos, its for getting traffic, so if no one clicks on your #1 serp because it doesn't read well or compell, then there is no point in getting that serp.

    Comments on this post

    • pro_seo agrees : Very true !
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    - began your title tag with your main keywords
    - began your description tag with your main keywords and then add your decondary keywords.
    - began your text with your main keyword and bold it
    this is can help you to get rank for specific keywords
    -why?
    no one can give answer for this question, only google engineers.
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    Well, this is interesting. Maybe you guys already know the answer, but I don't know why in most seo-related and other optimized sites (e.g. searchengineland.com) almost each word in the title starts with a capital.

    So, why is a title (and thus the page title in many cases) like this: "Google Releases New Link Reporting Tools" better than just "Google releases new link reporting tools". I used the search funtction but not knowing which keywords to use.
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    Originally Posted by jchunk
    Well, this is interesting. Maybe you guys already know the answer, but I don't know why in most seo-related and other optimized sites (e.g. searchengineland.com) almost each word in the title starts with a capital.
    This is not done for SEO purpose - even in real life / newspapers in certain coutnries (I think USA is one of them) the first character from each word in titles is capitalized (except the / a / to / etc) like in:
    "President Talks in Congress Today"
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    Correct information largley, however, the info is a year old. No need to copy and paste from your previous post here:

    http://www.submitexpress.com/bbs/about2879.html

    Basically, look at Google, count the characters they allow, write coherent English with 2-3 keyword if coherence permits, and include some brand recognition. Tada.
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    Another important thing is the proximity of your keywords on the title tag. Don't scramble it.

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