TARGETED Short SEO Report

Hi Guys

I need your help and advise again.

One of my client wants to provide SHORT SEO Analysis of different sites he collect. He takes into account - Google Page Rank, Alexa Ranking,Directory Submissions, Google Links and Webpage Size.I know these are less important figures than what one site actually needs. So how will i convince my client that there are other very important points and figures that should be added to short SEO Report?

So my question is:

1.What are the other important factors that are to be taken into consideration to provide a TARGETED Short SEO Report for any particular site?

2. How to attract prospects to sign-up for the ENTIRE DETAILED SEO REPORTS after they check out the SHORT SEO Report?

No replies??? that's very unusual and unexpected in this Forum..very frustrating guys...sorry!

I think everyone is recovering from their new years etc. I would answer this but i never have to create reports like this so it might be best for someone who has experience in this to reply. (i have kind of bumped it again )

I usually give the following in a short report:

1. Google, Yahoo and MSN ranking for several keyword phrases chosen from a brief analysis of the index page

2. Indexed pages on the top three search engines

3. Backlinks (to site not individual pages)

But, none of this is particularly meaningful, it's a just a snap shot of their current search engine performance to encourage them to sign up for a full SEO exercise. It doesn't go into detail about conversions or suggest new keyword phrases that will make them money, that comes with the full service.

ask your client that if he is to pay to get a report that contains all these unimportant stuff - would he be happy to pay for it?

tell him the importance the other "more important" factors and the need to mention it in the short SEO report.



1. On page stuff and any anomalies found [keyword stuffing, content duplication, canonical issues, pagination etc]

2. Off page stuff [backlink portfolio, links from same C class IP, anchors etc]



Mention areas that are affecting the site's organic ranks and ask them to buy the detailed report for getting the relevant suggestions

For example:

We found that your website is suffering from internal content duplication and keyword stuffing that might be highly detrimental to your website's organic search results and can even lead to penalization of your website in Google.

However, you can learn about how to address and rectify these issues by buying our Detailed SEO Report for $xxx

Bottom line: Arouse an interest in the other party through the short seo report that would entice him/ her to pay to get the detailed SEO analysis and suggestion report. Remember, it's the negative points of the website that would help to sell the detailed report. Hence find such areas and focus on them

Its upto you what are you serving to your client's but I never worried about this kind of useless report no need in seo. I just emphasize on our website Content, link buiding some times now days we use link bait for our client website.

We all know seo is not a rocket science we charge to client hourly. So, openly say to your client what you do with his website on your seo afford.

I don't understand why'd you be trying to get anyone to pay for a report. The value in SEO is not selling reports, it's actually doing SEO for people and as such the report is only a tool for pursuading the client to hire you for full SEO work, unless of course that's what you've been hired for but then we wouldn't be talking about using a free report as an enticement.

So, the short report is just a hook to establish contact with the prospective client, if you give the impression that the info in it is useless and it's going to cost them to get the useful stuff you're going to lose most of your clients right there. However, giving them something for free gives you the oppurtunity to talk to them in person and tell them how SEO can benefit them, that's where you get the sign ups. I tell people how I can help them but I don't spend 2 hours doing the free report, I can give them what I described in my last post in 20 minutes and it gives me the justification to follow it up in person without it being a cold call.

Saying 'ah, we found a problem but we're not going to tell you what it is unless you get your wallet out' is cheap sales tactics. Plus most people have no idea about SEO and websites nor the inclination to change that so you can be honest and tell them exactly what to do to correct any erros and they'll still mostly hire you to do it instead of trying to to do it themselves.

Hi,

Your question is really good. But, It need some time to decide answer that's why

1. You can check rank position and competition for same. Check back link for your client's web site and check page rank for external links.

2. Just define past activity and identify future activity for web site.

Thanks Pro_Seo.

Can you please let me know how can we find that a webpage is stuffed..both on and off page? are there seo tools?

Stuffing refers to the amount of times Keywords are used in meta tags and page content, if you view the source code of a web page go look and look at the meta data to see if they are using lot's of keywords,one thing should jump out,are they using keywords that are not used in their page copy. try using keyword density tool's that give you a good idea on how frequently the terms and what key terms are used . also use some meta tag analyzer tools that will tell you if the page has to many keywords in the tags. you can Google the tools most of them are free

as far as off page stuffing that's mostly down to the anchor text used in contextual links from other sites to the clients site.have look to see if the anchor text they are using is short "cheap laptops" rather than "cheap laptops-laptops for sale,buy laptops online ,laptop sale" the longer version is the stuffed link.

other ideas for an seo report

• look at the clients market and compare his/her site with competitors
• look at any URL issue’s , are they using dynamic or rewritten ?
• crawlability and internal link structure issues with the site
• keyword use in pages, will they convert or are there better key terms ?
• link popularity and quality of the links
• use of proper tags for content “h1,h2,h3 “
• Are they selling products and if so are the optimized for search?
• Alt tags for images do they use key terms to label the product images ?

hope this helps
Neilo