#1
  1. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2015
    Posts
    11
    Rep Power
    0

    Similar Pages Ranking & Not Ranking


    HI All,

    I am having a bit of an issue with some pages.
    These 2 pages are very similar, the only difference is one ranks in the top 50 and the other page doesn't.

    They have the same or similar stats when checking page speed, page score, content, page size, images, videos etc. I just don't understand why one page won't get into the rankings.

    Here are the URL structure
    www.example.co.uk/new/peugeot/3008-suv - this is ranking well
    www.example.co.uk/new/peugeot/208 - this isn't ranking in the top 50 at all

    Both pages are laid out the same, have the same amount of content, the same amount of images and even videos.

    Is there a site I can use to check both pages against each other that may give me an indication of whats going on?

    Cheers for any help.
  2. #2
  3. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jun 2016
    Posts
    26
    Rep Power
    0
    I never used to beleive in the Google random ranking factor but some recent testing has displayed similar things to what you are seeing over multiple pages so I ended up putting it down to that. To date, I have not been able to workout a way to get rid of it.
  4. #3
  5. No Profile Picture
    Moderator
    SEO Chat Good Citizen (1000 - 1499 posts)

    Join Date
    Sep 2016
    Location
    USA
    Posts
    1,414
    Rep Power
    2532
    There are lots of solutions to your problem...

    Try

    Webceo

    Semalt

    just to name two that offer free accounts..

    Then there is also Chedders' tool. Page Explorer

    Try those.
  6. #4
  7. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Sep 2016
    Location
    United Kingdom
    Posts
    259
    Rep Power
    253
    KOS^ knows his tools, I've used two of the above both of which are spot on.

    What about in terms of backlinks; I mean, if one page has gathered a lot of attention and gain quality link(s) then it's going to rank a lot better than a page with no links. If identical... Good on-page SEO can only take you so far.

    Another point is, the Peugeot 3008 SUV isn't full on mainstream so it would be A LOT easier to rank than the Peugeot 208? (no car guru but I know Peugeot 208's are very, very popular)...
    Last edited by matt1966; Nov 25th, 2017 at 10:45 PM.
    Yorkshire tea will probably answer your question...
  8. #5
  9. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Mar 2017
    Location
    Sydney, Australia
    Posts
    312
    Rep Power
    639
    Hi Caboo,
    Your description suggests these could be viewed by G as duplicate pages.

    In which case, G would normally chose one to display in the SERPs and to ignore the other.

    What happens when you do a Google "site:" search? Is one page relegated to G's secondary index? That would suggest this is a duplicate content issue.
  10. #6
  11. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2015
    Posts
    11
    Rep Power
    0
    There are no backlinks pointing to these pages.
    But one does have a slightly higher Moz score that the other which I find strange as there isn't any difference between them.
  12. #7
  13. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2015
    Posts
    11
    Rep Power
    0
    In SERPs they both only show the individual indexed page.
    Google should see they are differnet cars as the content is all different as they have different features and all images and videos are tagged up with the different car names.
  14. #8
  15. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Mar 2017
    Location
    Sydney, Australia
    Posts
    312
    Rep Power
    639
    Hi Caboo,
    Sorry to misunderstand your comments about the similarity of the page's content.

    You did not tell us about the search queries you are checking. Is it the same query or two different ones?

    Matt1966 raises relevant points...

    Then there is how RankBrain may kick in to interpret searcher intent.

    At present the best clue to this I find is in the "Searches related to..." links in the SERP footers. The top SERPs for a search for "Peugot 208" appear to be a selection of the top results from the individual "searches related to" results.

    I'm in Sydney, Australia and G shows me:

    Searches related to Peugeot 208
    peugeot 208 specifications
    peugeot 208 price
    peugeot 208 interior
    peugeot 208 2017
    peugeot 208 price australia
    peugeot 208 price in india
    peugeot 208 engine
    peugeot 208 2016

    This "related to" list will change with time, perhaps in only a day or two. If Donald Trump tweets to "not buy French Peugots", we might see that generate an instant change in the SERP results with some News page temporarily jumping into the top 10.

    I gather that the 208 was introduced in 2012. Then when I see that 3 "related to" search queries included "price", I wonder whether query deserves freshness may be invoked as a ranking factor.

    All but one of the top sites in my G SERPS are Australian. They will no doubt be different based on your location. That makes the competition for top 10 ranking places maybe 20-times harder for USA searchers vs. Australian searchers.

    Then there is the level of search competition for each model. It seems there may be seven-times the 208 pages as there are 3008 pages. There are still only 10 top places. Level of search competition is the most under rated ranking factor.

    IMHO, the variability of SERPs invoked by RankBrain's user intent estimation has pretty much killed the usefulness of search tools and their assessments.

    This is all so new that I can only offer opinion. Can I suggest you watch the "related to" suggestions for short length queries and note how frequently the main query words occur in the top 10 page titles and descriptions?

    Many SEO forums are reporting constant and frequent SERP fluctuations. Could this constantly changing RankBrain effect be a significant part of it?
    Last edited by JohnAimit; Nov 28th, 2017 at 02:07 AM.
  16. #9
  17. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2015
    Posts
    11
    Rep Power
    0
    Very interesting, thank you for that.

    It becoming unreliable to track where you rank, I guess it's more about the number of impressions and CTR for a URL.

    Would you say? We see huge fluctuations in our rank tracking on a weekly basis (we run a crawl every week).

    I will keep my eye on the suggested keywords.
  18. #10
  19. No Profile Picture
    Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Mar 2017
    Location
    Sydney, Australia
    Posts
    312
    Rep Power
    639
    Hi Caboo,
    It seems to me that the RankBrain interpretation of searcher intent is diminished with longer search queries.

    Eg. Search Query: Peugeot average gas consumption

    Searches related to...
    peugeot 308 fuel consumption
    real world fuel consumption

    Now I only get two "related" search queries vs. the eight shown above.

    The average search query length is up around four words long these days and growing with the increased use of voice search.

    I'd expect rankings for longer search queries to be more stable.

    You should be targeting different search queries with different internal pages. Perhaps you could track longer search queries that rank these critical internal pages?

Similar Threads

  1. Why is a page, similar to other ranking pages on the same site, not ranking?
    By dbonneville in forum Search Engine Optimization
    Replies: 6
    Last Post: Jun 2nd, 2015, 10:05 AM
  2. I loss my Home page ranking but Sub pages are ranking in Google
    By scottgerri in forum Search Engine Optimization
    Replies: 9
    Last Post: Sep 3rd, 2013, 02:25 AM
  3. Different Domains with same Content = Similar Ranking?
    By EagerToLearn in forum Search Engine Optimization
    Replies: 3
    Last Post: Aug 13th, 2013, 05:11 AM
  4. HELP! Destination pages ranking very well, Index ranking very poor.
    By george12345678 in forum Google Optimization
    Replies: 4
    Last Post: Nov 4th, 2011, 06:14 AM
  5. What is the effect of similar pages in website ranking ?
    By hndlogic in forum Google Optimization
    Replies: 2
    Last Post: Feb 3rd, 2007, 07:14 AM

IMN logo majestic logo threadwatch logo seochat tools logo