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    Should Meta Titles and Page Titles be the Same?


    So I've heard both sides of the coin. An "expert" consultant told me at my old job that page titles and meta titles should ALWAYS be the same. I personally feel differently. I feel you can cast a wider net and hit on greater targets by varying the page and meta title.

    I'm at a new job now and would like to squash this uncertainty going forward with my content team. I'm not expecting a definitive answer (there rarely is in SEO), but more so compelling reasons on either side. Thanks in advance, everyone!
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    The title tag is not technically a meta tag.

    Having a title tag and a page title that are identical will certainly not cause a problem, but title tags usually have short phrases and stop words are omitted in order to make the maximum use of the available space (512 pixels on Google). In the title tag, pipes and dashes can be use to seperate the short, search engine optimized phrases. Using the title tag as the page title may not always be the best solution in this case as a page title with pipes and dashes separating short phrases may not make for a very readable title.

    The page title should be rewritten so as to exclude the pipes and dashes and to include stop words (the, at, and) in order to make it more human readable. The page title also has no length restriction so can be made slightly longer if required, so adding an additional keyword variation or two would certainly do no harm and could possible help the pages SEO.
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    Not necessarily, although I amke sure my meta description words appear in the titles and several times throughout the written content within that page.

    Algorithms are becoming very smart are can link words together, webmasters used to try force their meta words and the page did not read well, but search engines can now link word together like wedding, dress, flowers. So you do not need to flood your page with the exact words. This tactic was also used to help linking back, the algorythim would scan the apge and see if any of the words on that page relate to your content, that way meaningless links will count less from spamming sites.

    I always say do hard work and do it the correct and honest way, you will be rewarded in the long run with organic content, we live in the microwave era where everyone wants to get to the top fast, but with smart updates you will drop as quick as you rise (the penguin update is clear example of this.

    Mark Leroy, Ayrshire, OH
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    It's not the necessary that meta title and page title should be the same, we only give title only to tell crawler that web page is described about this topic, if you give the same title in the meta and webpage then it would be easy for the search engine or crawler that page is relevant according to the title, then crawler give you higher ranking to others,it's a good practice if you use title same on both the places.
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    You can only find out for sure by trying. Do some testing.

    I read a study (can't find it right now) that concluded that matching your landing page title with search ad text (and, by extension, title tags) improves conversion rate. Then again, you might reach a wider audience by using different phrasings and keywords in different places.

    Most importantly the page title and content should match up. Whether or not it the title on SERPs and on your landing page should be exactly the same is up for discussion, but a user has to find on your page what he expects to find, based on search results.

    The "expert" at your old job may well have been right, depending on when he said this. All kinds have zoo animals have left their marks on Google recently though, so things might be different now. Try different versions of what you think might work and what others/theory suggest might work, and find out for yourself.
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    I don't hear that this type of case will get any negative impact.

    Meta Title and page title plays a vital role in SEO, then why placing it as a duplicate one? Placing unique tags and titles(Way to distribute the targeting key-terms) for better optimized results.
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    I totally agree with you that meta titles and page titles should be different. If you keep both these titles different then you can target more keywords and attract more traffic.
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    It is better for you that write different meat title and page title for your site. By this method, you can focus more keywords for attracting traffic.
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    I am confused.

    As far as I know, there is no such thing as a "page title" in HTML, nor is there anything worth mentioning called a "meta title".
    The closest thing I can come up with is the <title> element. Is the other one a header tag perchance, like for example the <h1>
    element?

    People seem to be able to answer this question, based on non-info. That's impressive. Or not.

    We can all take a wild stab at what the original question really was, but since the O.P. can't be arsed to chime in again, I'm
    closing this thread. Thank you all for your contributions, some useful, some not. Cheers all, feel free to start a new one if you must.

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