Seo Vs. Ppc

So whats everyone make of the future of SEO
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With PPC on the rise - I'm affraid that SEO is becoming a bit insignificant. We all remember when Google was much easier to dominate and high ranking got you listed on all there partners as well. Back in those days if you caught a good listing you were bound to be there for atleast a month. Now things are a bit different. Google's changing everyday. Yahoo has gone there seperate ways with much tweeking ahead I'm sure. I thought I even heard that AOL may be considering there own search due to some advertising issue. Whats next after the link and page rank issues? Yahoo got it's new webrank... So I guess that means another toolbar to drive us completely mad. PR is a main factor for SEO know. But the longer it stays the main contributer to rankings - the more minipulative ways SEO's will find to harness and abuse it. Google will have no choice but to develop something that somehow will still, after all this, surprise us I'm sure.

I wonder how it really weighs out...

SEO vs PPC

PPC - yearly budgit is stable but costly.

SEO - is costly but unstable.

Will SEO go Novelty?

PPC is not the future. ;)

There is a finite limit on search engine positioning of any kind, whether SEO or PPC. There are only so many great search terms and positioning slots available. PPC is simply the last deparate attempt at glory. It's not a positive trend. It too will become irrelevant over time, and maybe sooner than you care to think.

PPC is very good for very limited and targeted uses, such as when bounced out of Google or the like.

Regards,

Agalychnis

I know im not a typical browser, but i click on the stuff in the non-PPC section of google 10x more than the PPC section.

Although i do agree that w/ clasione in that about 75% of my site's trafic comes from PPC.

There're too much room for SEO since less than 0.1% of web pages are properly optimized.
I read from some where that 95% of search engine functionality haven't been developed yet according to a VP of Google. There's a long way to go for both serach engines and SEO.

SEO and PPC should not be looked at as competition.

You know if you have a PPC ad and a good ranking on the same page then there is a 95% chance you will get clicked on.

Neither are going away any time soon.

Well, I hate to break the news to everyone, but I don't think PPC is going anywhere any time soon. Google makes a ton of money from their Adwords dealings. This was the driving force behind Yahoo's decision to go back to providing their own search results...you can bet we will be seeing a new version of PPC on Yahoo. They have already begun to change to a froogle type setup on shopping.yahoo.com. Overture (formerly Goto) makes money as well, though not as much as they must share a high percentage of their revenues with their partner sites. This is one of the reasons why Google is so far ahead of everyone at this point and surely one of the motivating factors for Yahoo! to get back into the game. I, like most people around here, would love to see the opposite. But, then again I was hoping that nobody else figured out that we could optimize our websites for the SE's. Damn.

Enjoy the free clicks while they last.

A recent Piper Jaffray report stated that 35% of search is commercial in nature.

Niki Scevak of Jupiter Research stated at SES New York that 5 out of 6 commercial search purchases originate from natural unpaid organic search results.

I don't see either going away soon. They feed off of each other so well...

I'm almost affraid to ask....

scary - real scary.....

I agree. It will come full circle. SEO may go as a whole, but Organic SEO is here to stay. It's like taking a daily Supplement, and PPC is working out.

http://www.tmprod.com

http://www.tmprod.com/seo-quote.htm

How much are you paying Gary Coleman for that?

I agree too, that organic will always be around... but it will become less valuable as time goes by. Comparing Google to Yahoo, the value of an organic #1 is usually much greater at Google - because Yahoo blocks the top of the SERPs with several paid listings. SE's are figuring out how to make money and those who are willing to pay will be given greater and greater advantages.

Expanding on this - PPC provides SEO clients for as little as $5.00 and no wooing! ;)

This invention (specifically Google Adwords) was the single best thing that happen to improve SEO productivity for closing the sale.

SEO isn't about page tweaking, links, content develop, ranks or even clicks... its about investing in trust to produce sales conversions through innovation.

Why does a client hire an SEO?

To improve their bottom line in the most efficient way possible.

We don't need to be accountable for sales conversions to produce them and AdWords can efficiently show a client who get "zero web sales now" the possibility and potential.

Forums are a huge asset to the above... as those looking for an SEO tend to ask here and also are an easier sale. However, there is no guarantee that it's you but before giving them the contract details - it's well worth the $5.00 expense (sometime a little more) to prove or disprove in advance if their website as it stand can generate sales.

Do they receive web sales now - if no or very little and PPC (AdWords) can immediately improve upon this - the likelihood of gaining a client for SEO is exceptionally good.

Of course immediate return can come from PPC while they wait for SEO practices to catch up.

If you however - manage SEO contracts based on "just ranks" or even "just clicks" and further don't hedge the bet to appreciate in advance if there is a tangible and obtainable market for them - we already know that "ranks/clicks" without any sales isn't good for their business nor yours in the long run.

fathom

Why is it scary? Times change, people adapt. Bad business people eventually get found out, and if your business is based upon nothing changing, wake up and smell the terrorism, wars, law changes etc etc.

The reality is this: PPC is how SE make money. Finding what people want is why users go to a search engine. What users want, even for the same words, varies. The search engine that keeps the most users happy is the one that benefits the most. 60% market share and 30% PPC clicks and 70% "free" is better than 70% PPC clicks and 5% market share. Google is what it is because of market share.

It's all mathematics, and an SE that gets the mix right is the most profitable SE. yahoo may make as much money as Google with less ads per page (there are a lot of Adwords per page) but more prominent position for teh ads, as well as Trusted Feed and Site Match with reduced market share. Or Google may make more money out of a wider range of traditionally yahoo! products (News, Gmail and Blogs). Who knows? Fact is, Organic clicks are an SEs marketting tool, and they wont be going anywhere.