SEO for large enterprises?

I'm writing a column for Computerworld on SEO -- primarily for large enterprises, and targeted to IT professionals rather than marketers/businesspeople.

I.e., I want to help Toyota steer people to the right Toyota.com pages or their favorite dealers, rather than helping http://www.we-refer-you-to-Toyota-d...or-doing-so.com get top 5 ranking.

I seek suggestions, people to interview, etc.

Helping me is unlikely to get you mentioned in this particular column -- see my previous search-related column at http://www.computerworld.com/softwa...1,89308,00.html for the style -- but I write in plenty of other venues as well. For example, my home site of www.monash.com hosts one of the major SE-related sites around, The Spider's Apprentice.* So while I've just begun to learn about SEO, I have plenty of reason to keep writing about it in visible venues.

*If you don't know it, search Google on "search engine help" or "search engine guide' or just "spider" or, for that matter, just "search engine" or "search engine rankings." We came by our PR and our 1000 visitors per day honestly; according to alltheweb there are 22,000+ backlinks.

Thanks in advance for any help.

I know of some people who can do that and have done that through "black-hat" SEO methods. They know what they are doing and it works.