SEO Challenge

I've recently stirred up some other SEOs into seeing if we can steal Christmas. Not the holiday, the search term. It wouldn't really be stealing because we will have the content, but "Stealing Christmas" sounds much more interesting.

We (me and other SEOs that I have never met) have started a site...
http://homeless-christmas.com
It is very rough and pre-mature, but we are looking for some SEOs to add some content and see if can use "Distributed SEO" (a new phrase) to bump this site up into the SERPS. The ad revenue is to support the homeless (yeah, too damn sweet, I know). Right now it doesn't have too much to offer but a few discussions have been started up at...
http://homeless-christmas.com/forum
Everybody is welcome to help, especially those of us that like to play devil's advocate.