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SEO Basics for a Beginner

Discuss SEO Basics for a Beginner in the Search Engine Optimization forum on SEO Chat.
SEO Basics for a Beginner Search Engine Optimization forum discussing general tips and tricks to optimize your website for the search engines as a white hat or black hat. Find ideas to fine tune your website for top rankings using keywords, meta tags, SEF, linkbacks, and our

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  #1  
Old June 23rd, 2004, 02:50 PM
thehandler19 thehandler19 is offline
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SEO Basics for a Beginner
Hello all,

I am student and just landed an internship for a company that needed an SEO Analyst for the summer(organic search only). I have had experience in Information Architecture, web content developement but not SEO.

My tasks and mission are:
• Translate business goals effectively into search engine marketing strategies.
• Review site for search engine friendly design principles.
• Develop comprehensive search engine optimization recommendations and execute all phases of implementation and ongoing management.
• Remain up-to-date on current search engine news and trends.
• Analyze keyword and search engine performance
• Manage keyword lists, create new keywords, and phase out ineffective words
• Work with production team to build relevant landing pages that drive conversion

I know a little about optimization but i really don't know where to start this project...

What are the necessary first steps before starting anything?

Would anybody here recommend me articles, books or any type of ressources to help start this work...?

Regards
TheHandler
ps: the reason i am sort of lost is because i am doing the internship remotely.
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  #2  
Old June 23rd, 2004, 03:28 PM
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Bernard Bernard is offline
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Start at the beginning. <ducks for cover>

Seriously:

1. Review existing site, marketing efforts, business strategy and available tools (conversion tracking, log analysis, etc.)
2. Analyze current keyword performance (log referrers)
3. Analyze keywords relevant to business strategy (keyword analysis)
4. develop a plan forward
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  #3  
Old June 23rd, 2004, 04:12 PM
thehandler19 thehandler19 is offline
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I know that job should not be easy but i would like to do the most effective contribution.
And learn from that experience as i might need SEO for my own projects in the future...
Thanks for the answers
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  #4  
Old June 23rd, 2004, 04:14 PM
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Start with the SEO for Newbies link in my signature.
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  #5  
Old June 25th, 2004, 11:30 AM
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not sure why they hired someone with 'no experience' for something as complex as seo.
...or why you would take such a job.
[sounds like a 'nightmare' waiting to happen.]
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  #6  
Old June 25th, 2004, 06:49 PM
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You'd be better off trying to find someone that you could actually sit down and talk with.... Figure you'll be talking for about 10 hours. Since you are a web developer - you could probably understand most of the things that are going on... But if your company is will to put there money on you. They may be interested in getting you the tools you'll need...

What you need is a real good crash course in SEO. Past and Present.... Very important to not skip the learning process cause there lots you learn in the middle. Get someone that's real good. It's taken me years to learn what I know. I've learned slow, but I've learned good. But you are definetly in the right place... I've been on the web for a long time..... About 3 years.... 3 years in SEO - that's about 70 years in the world of the internet and SEO.... things change so fast.
I've honestly never found a better seo forum than right here....
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  #7  
Old July 14th, 2004, 02:09 PM
thehandler19 thehandler19 is offline
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thank you for the hints...
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  #8  
Old July 14th, 2004, 02:13 PM
thehandler19 thehandler19 is offline
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Quote:
Originally Posted by relaxzoolander
not sure why they hired someone with 'no experience' for something as complex as seo.
...or why you would take such a job.
[sounds like a 'nightmare' waiting to happen.]

Futur career moves after college include venturing into the internet business sector so one might try to get all the necessary tools to sucess...
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  #9  
Old July 14th, 2004, 02:53 PM
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Invest in yourself.... by learning lots now. You can use it in the future on your own sites. Your current skill set will become much more valuable with this SEO experience.
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  #10  
Old July 16th, 2004, 11:22 AM
thehandler19 thehandler19 is offline
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Seo
It is not easy, it is time consuming specially for a newbie, but i am learning new techniks etc... everyday and adding more skills to my set so...

by the way what is the best way to evaluate keywords perf
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