we all are well tuned into the term 'search engine optimization'. but what does the basic 'client to be' type into the google search box to find this service. i just question whether they are as familiar with the term 'optimization'. i am talking about the first-timers here. so what is everyones opinion about what is getting searched for to acquire these services? i know 'search engine optimization' has the top rank on the overture tool or wherever...but like i said....i dont think thats a 'first timer' term. what do you think?