I want some help here concerning SEO team leard's tasks.
My project manager promoted me to team leader to handle a customer's project, that's a good thing
The worst is that I don't how to do a team leader tasks.
What I was doing was submission and content writing and all this beginner's things, Now I'm supposed to collect data and analyze it to determine how to increase traffic, short and simple, Create a strategy.
To make it easier for you I'll mention my problems in points:
1- What data I should be extracting or focus on (is it bounce rate, back links, social activity ... ???)
2- How to put this data into use
3- How can I work on the results
Just 2 things I want to mention
*-* My team leader was transferred to the other branch so I have no one to ask for an advice.
*-* I'm very good using Google Analytics and webmaster tools.
Thank you so much and I'd really appreciate your help.