I'm at a point now where I'm not holding SEO as high of a priority as I use to. My website niche doesn't have a high search volume when it comes to my best primary keywords; so I feel SEO for my website is just not worth the time and money.
For example, on Adwords for an exact match on my primary keywords I'm only getting 500 average monthly searches. I then compare this to a more well known niche "inbound marketing" and this primary keyword is receiving 27,000+ average monthly searches. I know Adwords isn't 100% accurate in telling me what the exact search volume is but it's a good gauge .
Recently, after the Google "Penguin/Panda" algorithm updates my primary keywords dropped from being ranked around page 1 or 2 on Google to page 7+ now. However, even when I was at page 1 or 2; I wasn't really receiving much organic traffic from Google because of the low search volume of my niche.
I'm changing gears now and focusing on other verticals of traffic sources, and I'm seeing my website grow more through these channels than trying to rely on Google's organic searches to bring in good traffic.
I know SEO is important especially if you are targeting high volume keywords, but I just lost faith in SEO for my specific website niche. I just don't believe SEO is the best option for my website in bringing good traffic leads.
Thoughts? Am I right in thinking SEO isn't for every website? Or have I not found the right SEO agency to work with; which is a whole other topic because it is so hard to weed out the good from all the crappy SEO agencies out there?