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    SEO Organic + PPC and WHAT ELSE??

    Hey all!

    I currently understand Organic Optimization, and PPC optimization, but what else is there? What are one way/two way links? What other ways can I increase ranking to websites?
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    Thumbs up Links Strategy

    One Way Links
    One way links are links that direct users to your website from another place on the internet. They are the type of link that you do not necessarily need to return. Reciprocal links are links that you place on your site in return for incoming links to your site. Permanent one way links are much better, and will get your site higher link popularity than reciprocal links.

    There are two very popular methods for getting permanent one way links that will send traffic to your website. They include:

    Writing Articles Ė How this works is that you write an article, at the bottom or in the content, you place a link to your website. Then, you submit the article to an article submission service that will make your content available for free or for a cost. The user of you content must then put the entire article on their site, with your link. And, you have one more permanent one way link to your website for every person who uses your content.

    Submitting to Directories - Submitting your website URL to web directories is a very time consuming and boring process, where you give the title and description of the site, in addition to the URL for your site. The directory will then add your site and give you another incoming link. Directory submission is a good technique for getting permanent one way links.

    Because the two ways that are most often used to increase the number of incoming links are both time consuming and boring, it is better to ask for the help of a professional who knows what to do to get you permanent one way links.

    Using someone who has experience writing articles and submitting to directories in order to build one way links is better than doing these things yourself. Why? Because first you donít have time to waste and second you could generate bad incoming links if you d not submit your articles or directory listings in the right way.

    Two Ways or Reciprocal links:

    I will give you only a couple examples. For these examples you are site A.

    Text link from site A (your article) (PR3) linking to a similar article on site B (PR4) and a link back to site A's index page (PR5) from site C's index (PR5) -- Or -- A link from the partners page (PR3) on site A to the main page of site B (PR4) and a link from one of site C's category pages (PR4) to an article on site A (PR3)

    In each link scenario everyone gets a one way link. This can be set up in any field of interest, internet, photography, fishing, hunting, shopping, anyplace where articles or content would appear. Delivering relevant links from relevant content is the key. If you come across an opportunity like this simply send an email to the web site owner requesting a possible three way link exchange. Ask them to visit your site and read your article first before making a decision. If your site is laid out well and the article content has some quality a smart webmaster will jump at the chance.

    Increasing your search engine ranking is best accomplished by improving your web site's link popularity. This can be achieved by using your sites content as leverage in setting up one-way links via three way link exchanges. Each exchange takes a little time and a lot of thought but the end result will benefit both parties and seeing your efforts turn into a dramatic increase in traffic will be your reward

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