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    SEO Options for Business Takeover


    If Business A takes over Business B which is selling the same service what is the best thing to do and why?

    1. Leave the website B in place
    2. 301 redirect website B to website A
    3. Something else?
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    I don't think it is so simple to answer, so I'll say:

    It depends.

    If both have a strong brand AND serve the same market maybe you should leave them be. If they service slightly different markets then think about which is the stronger brand, then introduce business A branding on the business B website. You don't have to suddenly change and you don't need to rush into it. If both are bringing in $$$ then take your time and think strategically.

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    • drelly agrees : Good points!
    • Doodled agrees
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    Originally Posted by barracuda
    I don't think it is so simple to answer, so I'll say:

    It depends.

    If both have a strong brand AND serve the same market maybe you should leave them be. If they service slightly different markets then think about which is the stronger brand, then introduce business A branding on the business B website. You don't have to suddenly change and you don't need to rush into it. If both are bringing in $$$ then take your time and think strategically.
    Agreed... it is a curly one. Business B is long established (10+ years) but the service has become dated and quality has dropped. The website would need a redesign if it was left online but I do agree that there might be greater benefits in leaving them separate rather than redirecting for only a minor increase in rank overall.
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    I don't see any single reason to run them both if they are selling the same service. Why? Well, I can imagine it will become quite annoying to manage them both very quickly and quality of your service most likely will decrease.

    I would merge these businesses into one by taking all the good things of each of them (and leaving the bad ones). I would keep more valuable brand and 301ed the other one.

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    • GabrielG agrees
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    Originally Posted by kvizer
    I don't see any single reason to run them both if they are selling the same service. Why?
    I knew a web hosting company that managed multiple different websites from businesses that they took over. Sure, there might have been some overlap but I'd also see them rank multiple times in the serps because of the separation.

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    • GabrielG agrees
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    I have no doubs there are hundres of such cases, but business is not all about the money, rankings etc. It's about doing what you love to do and trying to be the best for your customers. And I don't see how it is possible to keep that while running multiple-identical services. Or maybe it's just me..
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    Originally Posted by kvizer
    ... business is not all about the money, rankings etc.
    Wash your mouth out! LOL
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    It's your choice, but if you're devoting your life to jackpot chasing, you will never be truly happy. Leaving this thread, take care.
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    The biggest issue is that you need to market multiple sites. That's of course possible, but requires that you keep the staff from the other company, which often doesn't happen in mergers. The question is whether you're going to double the work, to market two sites, or whether you might neglect the one.
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    BTW, you may want to avoid changing the whois info on the acquired site. Google's not keen on this stuff, so why give them data that might lead to rankings dropping?
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    Originally Posted by GabrielG
    BTW, you may want to avoid changing the whois info on the acquired site. Google's not keen on this stuff, so why give them data that might lead to rankings dropping?
    That makes sense. I have another website that I set up some time ago for a nearby town and it gets very few visits even though there is little competition there.
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    Have to agree very much with barracuda - if you merge then do it slowly.

    Where I am Orange took over a telecommunication company called TP.

    TP became 'TP Orange' for a year and the branding on bills, website, shops, etc evolved over twelve months until it finally just becaome 'Orange;
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    Originally Posted by Doodled
    TP became 'TP Orange' for a year and the branding on bills, website, shops, etc evolved over twelve months until it finally just becaome 'Orange;
    I was thinking of doing something like that. Maybe adding "A Division of XYZ" to the logo for a time.
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    The only downside is you end up throwing away a brand and a domain that has value even if it is just historical. Adding to the logo "a division of" would be a first step in all scenarios but would it be possible for one business/site to become a niche specialist .... ?

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    • drelly agrees : YEs that's another good idea
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    If business A is strong then bussiness B then introduce business A branding on the business B website by which business A will be reached in top position due to which bussiness B will also promote.

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