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    Talking SEO LESSONS: Lesson 2, tracking the algo


    Once you’ve started taking apart the search engines, you’ll need to keep on top of when there are swings in the algo and one of the easiest ways to do this is to monitor your niches yourself.

    Personally I use WebCeo to do this.

    Setup competitor tracking against your own project URL and get all the competitors on the top 2 pages for the keywords you want to rank on. The easiest way to do this is to setup a project for each keyword you are running checks against with each project containing all the competitors for the given keyword. Then just run daily reports and you’ll see just how much flux there is in the results. You need to periodically revisit the results to see if there are any other competitors that have popped in there, but you can then start to examine why these results have appeared and drill down.

    Some of the biggest universes of search do some big sector changes, but the differences between the finance niche and the home cooking niche is a whole lot of money, so it's good to keep your eyes on where you clients are.

    LittleG
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    It sounds like you're assuming that recent ranking changes were caused by recent changes by competition, such as gaining links for example.

    It's plausible ... but is it a reasonable assumption? Perhaps changes today are accounting for great links obtained 6 months or a year ago that were largely ignored due to other factors, for instance (e.g. brand).

    If a lot of sites move at once, rather than just one or two individual sites moving, how do you judge what caused what? If the pages ranking #7, #8, #9 and #3 each moved up ... is that because they deserved higher rankings or the competition has been penalized or just algorithmically re-graded lower on the quality scale (without there being a penalty).
    Working on rock the pitch, my soccer site.
    I also offer CRO consulting & split testing services. PM me if you want a higher conversion rate / help figuring out what to test.
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    Hi Gabriel,

    No it's much simpler than that.

    If you wake up and find that you've dropped off the planet, but your competitors haven't you know something. Equally you know as well if the change is across all the competitors.
    The why and what happened is in the second level on analysis.

    Certainly it's not an absolute method, but probably quite a few readers have tools sitting around just running rankings on isolated clients.

    LittleG

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