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    Seo indexing special characters


    I'm working on a site that deals with research and development (r&d) and was wondering if there is anything I should know about how the search engines index a special character like &. Do i include it as an html character: R&D throughout the site elements including meta title tags and alt/link title tags etc or do I only use the special character in the appearing text?
    Any help would be much appreciated..
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    It is best to use unicode for special characters.. so for & it's [&][amp;] (remove brackets).
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    oops sorry, it processed the html when I posted... so it didn't make much sense- silly me. so unicode throughout, regardless of whether tag or content..
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    Originally Posted by stunews
    oops sorry, it processed the html when I posted... so it didn't make much sense- silly me. so unicode throughout, regardless of whether tag or content..
    yup.
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    okay, cheers fathom, i thought it might be more complicated than that so that's good i guess..

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