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    SEO for 301 Redirects for shortened URLs?


    So I have a blog attached to my main website that I utilize for SEO harvesting best I can.
    The blog is Wordpress format that is hosted in a subfolder of my domain.

    I'm considering purchasing a secondary URL that is shortened primarily for mobile and microblogging(read: Twitter) user functionality.

    The idea is this:

    mylongdomain.com/wordpress/seo-article-xyz is to be 301'd to ----> shorturl.com/seo-article-xyz


    as you can see, the shorter url is shortened even more by including the blog subfolder.
    My question is, will this affect SEO in any appreciable way? Good, bad, neutral?
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    I don't see the point of such action but still here are some thoughts.

    mylongdomain.com/wordpress/seo-article-xyz is to be 301'd to ----> shorturl.com/seo-article-xyz
    1. You will loose domain authority
    2. As your old url will be redirected it will stop ranking in SERPs
    3. Generally it's the short URL that is redirected to the main one not the other way around


    Could you please state why you want to do this?
    Owner of Bennetonable | AdWords certified - Analytics qualified
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    Originally Posted by Pierre Benneton
    I don't see the point of such action but still here are some thoughts.
    [*]Generally it's the short URL that is redirected to the main one not the other way around

    That's what I meant.
    Typing in the short URL (or really, clicking on a link in Twitter, e.g.) takes you to the full url with the blog subfolder included.

    So to correct the record,
    shorturl.com/seo-article-xyz is to be 301'd to ----> mylongdomain.com/wordpress/seo-article-xyz


    Essentially, that's the whole idea. The links will keep the full canonical URL -- as the URL itself, in addition to the blog article titles -- contains keywords I want to rank for.


    However I'd like to be able to use shortened URLs that are still readable by humans to give clues what the blog link discusses, but minimize on character real estate.


    Further thoughts?
    Last edited by justingill; Feb 20th, 2018 at 11:18 PM.
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  7. SeoRaptor
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    It depends where links are appearing and if they are follow or no follow. On social medias, This will not affect your SEO at all as all links are no follow. If you happen to earn a link from a great ressource it would be better to get the final URL because you loose some juice in the redirection process.

    The couple advantages you can get from using a URL shortener :
    - Geotargeting or device targeting for your links, depending on the shortener technology you are using.
    - The ability to hide UTM code for in depth analytics purposes
    - Click stats (but that's not so important if you have a well configured analytics behind)
    - and the one you said a human readable and memorable URL

    That's all I can think of. In shorter terms, it has little to no impact on SEO, it's really up to you to decide.

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