Hello. I need a little advice on an SEO related issue.
Basically I have two websites, one targeting one country and the other targeting another. Both sites contain similar content and layout although one does better in Google than the other. I've looked into various attributes but wonder why one site seems to perhaps not do so well in search rankings? I understand that Google doesn't directly penalise for duplicate content unless it thinks you are trying to dupe them into publishing two of the same sites.
Whilst both sites are similar they have been adapted for the specific markets they are targeting and according to Google this is fine!
Can anyone advise me on some tips to increase the ranking of the second site?